They plant a tree for every bought bracelet - Young entrepreneurs start interesting socially responsible project

These days, at Indiegogo platform, startup project of a group of young socially responsible entrepreneurs from Serbia has been ongoing – for evry bracelet a customer buyers, they plant a tree.

Ivan Brkljac made a fashion brand from an idea, he decided with his friends to have in his business model incorporated social responsibility. Through donation campaign, you get Arbo bracelet and planted tree. Along with a bracelet, a donor gets a unique code which, when entered at the website, shows exactly where his or her tree was planted and offers an option to leave a personal message for every bought bracelet.

For every bracelet bought from the Balkans, a tree is planted in Croatia or Serbia, which depends on customer’s wish and globally for every bracelet bought in India through partners We Forest which have planted almost 10 m plants so far.

Arbo team planted 200 trees all around the Balkans and their objective is to plant 15.000 by the end of the next year. So far, USD 3.500 has been collected in three weeks and there are a few days left.

Their campaign is available here, while their website is www.arbobracelet.com