Montenegro enters new investment stage: Why Velika Beach increasingly attracts attention of investors

Progress in the process of European integration is especially visible during 2026. Montenegro has opened all 33 negotiation chapters, while 18 of them were temporarily closed by mid-July, thus remaining the most advanced candidate in the EU accession process. For investors, this process is not a guarantee of future market movements, but it certainly represents an important part of the wider economic and institutional context in which the country is developing.

At the same time, tourism remains one of the key pillars of the Montenegrin economy. According to MONSTAT data, in 2025, Montenegro recorded more than 2.7 million tourist arrivals and 15.3 million overnight stays, with foreign guests accounting for as much as 95.8% of the total overnight stays. More than 92% of all overnight stays were made in coastal towns, which further confirms the strength of the coast as the main tourist product of the country.

The interest of international capital is visible through the latest data on real estate investment. During the first six months of 2026, 237.77 million euros were invested in Montenegrin real estate from abroad, which is 3.89% more than in the same period of the previous year. It is particularly significant that 55.75 million euros, i.e. almost a quarter of the total amount, came from Serbia, which was thus the leading single market by country from which the payment was made. Germany follows with 22.9 million, the USA with 20.84 million and Switzerland with 18.5 million euros. According to CBCG data reported by Investor.me, real estate investments accounted for 51.99% of the total inflow of foreign direct investments in Montenegro in this period.

This investment structure shows that interest in the Montenegrin real estate market is no longer concentrated in a few traditional markets, but comes from a wider and increasingly diverse international base. The data is particularly indicative for Serbia: geographic proximity, familiarity with the destination and long-standing business and tourist ties with Montenegro are accompanied by concrete capital flows.