Serbian company New Look becomes partner of global Automattic for Agencies program, included in WordPress.com Development Services Directory

The Serbian digital agency New Look has become a partner of the Automattic for Agencies program and has been included in the WordPress.com Development Services directory. To be included in the directory, agencies undergo an application and evaluation process, during which the quality of work, security, performance and user experience of the projects they implement are assessed.

According to the company, New Look is currently the only agency from the Southeast European region to be included in this directory, which currently brings together 65 agencies from all over the world.

WordPress, the open-source platform that powers more than 40% of all websites on the Internet, is being developed with the support of the global community. The WordPress.com Development Services directory is run by Automattic, the company behind WordPress.com, WooCommerce, WordPress VIP and Pressable, and is intended to connect companies with agencies that have demonstrated expertise in developing solutions on these technologies. Inclusion in the directory is a confirmation of the quality, expertise and professional standards that the agency meets.

– Inclusion in this directory is a recognition of the quality and expertise that we have been building for almost two decades – said Ivan Kosutic, founder and CEO of New Look. – This sends a message to clients around the world that our work meets high standards when it comes to performance, security and quality of digital solutions.

During two decades of business, New Look has implemented projects for numerous companies and brands in the region, including digital platforms for Erste Bank, regional sites of Addiko Bank, as well as sites of some of the largest real estate projects in Serbia.

– Today’s web development is no longer just a question of website design. The focus is on speed, code optimization, SEO performance and security, which is more important today than ever. We are already actively using artificial intelligence in development, but with strict control of senior developers, because each AI-generated code must be thoroughly checked and tested before production. In parallel, we are also developing AI agents for automating business processes in companies – said Kosutic.

– Of particular importance is the development of headless WordPress architecture, which separates the frontend and backend parts of the system. This approach enables significantly better performance, flexibility and scalability, especially in large-scale ecommerce and media projects – he added.

In addition to web development, New Look has also developed its own marketing automation platform Sales Snap, designed to improve customer relationships, automate communication and grow sales in the ecommerce sector. The company’s solutions are used by some of the largest ecommerce systems in Serbia, such as Gigatron, Ananas, Tehnomania, Dexyco, BENU Apoteka and others.

The company is listed in the official WordPress.com Development Services directory at: WordPress Development Services.

About New Look

New Look is a digital agency based in Belgrade, specializing in web development, design and digital solutions. The company has been operating since 2006, and its clients include leading companies in banking, trade, real estate and other industries.

New Look Entertainment d.o.o. Beograd

New Look

Ivan Košutić

Automattic for Agencies

WordPress com Development Services