Uroš Blagojević, Property Management Director MPC Properties - BEO Shopping Center celebrates fifth birthday as an example of a new concept of urban destinations

As Uroš Blagojević, Property Management Director at the company MPC Properties, points out, the success of the BEO Shopping Center is based on a carefully chosen location, excellent accessibility, a modern and functional architectural solution, but also on the constant monitoring of the needs of contemporary consumers. Through various events, educational workshops and socially responsible projects, BEO Shopping Center has become not only a place of shopping, but also an important center for gathering and interacting with the local community, setting new standards in the development of retail premises in Serbia.

- During five years of business, BEO Shopping Center has positioned itself as one of the most visited and most successful shopping centers in Belgrade, with almost 100% tenant occupancy. More than 120 brands operate in the center, including those who opened their store for the first time in Serbia in BEO SC, such as Peek & Cloppenburg.

Its market position was further confirmed by awards for the best architecture and interior, as well as the prestigious ECSP award for a new development project. The key success factors include a carefully selected location, top accessibility, modern and functional design, as well as a diverse offer that matches modern consumer habits. Famous brands such as Jack & Jones, Cineplexx, Pull&Bear, Bershka, Stradivarius, H&M, Calzedonia, LC Waikiki, Deichmann, Reserved, Mohito, House, Cropp, Lisca, Sportina, Fashion&Friends, Parfois, Superdry, N Fashion, Beosport, Office Shoes, Coffee Room, Starbucks, McDonalds, KFC, dm, Maxi, Jasmin, Pertini Toys, Buzz, Sport Vision, Mona, Laguna, and many others are also present in the center.

- BEO Shopping Center has been a part of the wider ESG strategy of the company MPC Properties since its inception, which implies careful management of energy, resources and relations with the community. The center uses modern energy-efficient solutions, including automatic off-hours lights-off, and continually actively involves the local community in its educational marketing projects. The BEO Shopping Center project was guided by the principles of contemporary architecture and sustainable urban development, relying on the international design standards implemented by Chapman Taylor studio. The focus was on natural lighting, energy efficiency and functionality of the space, which made the building a model in the application of sustainable solutions in commercial construction.

- BEO Shopping Center aspires to be more than a place for shopping from the very beginning. It is positioned and conceived as a space for gathering, education and entertainment. Through various events, themed exhibitions, workshops for children and seasonal events, the center is actively building an authentic meeting place that reflects the needs and values ​​of the contemporary urban community. We will cite a few examples: interactive workshops First Children on Mars and Ice City

with which we connected education and entertainment and had a great number of visitors,

with the Fair of Great Ideas and the first Gluten-free festival that brought together whole families.

- The tenant structure has evolved in line with changes in consumer habits, which are increasingly striving for experiential and functional shopping. The center has brought exclusive brands such as Peek & Cloppenburg, but also developed a zone for family entertainment, restaurants and lifestyle facilities, which has made it a destination that meets the modern expectations of consumers.

BEO Shopping Center is an important part of MPC Properties` retail portfolio and an example of a new generation center that blends commercial functionality with sustainability and social engagement. Its model is being used as a guideline for future projects in the region, with a focus on urban positioning, ESG standards and connection to local communities.

- In line with the continuous improvement strategy, visitors can expect new brands to arrive, the expansion of cultural and educational content, as well as further investments in infrastructure and user experience improvement. The focus will remain on a combination of innovation, sustainability and direct connection with the local community.