A region that is no longer waiting, but welcoming the world

But the change is visible, and it is not small: investments in hotels, infrastructure, hospitality, cultural and sports facilities come from those which create experiences that attract people and change the perception of the region.

This newsletter is a story about those people, projects and investments that drive the industry. These are investors, restaurateurs, hoteliers, agencies and individuals who do not wait, but create experiences and prove that the region can be more than a stopover. It can become a destination that the world remembers, from the sea to the mountains, from the old city cores to modern resorts.

In front of you is a special edition newsletter about the region, which finally takes the initiative and welcomes the world, rather than waiting for it.