JAF Showroom in New Belgrade – An Effective Exhibit of Decorative Elements

The company JAF has been operating in Serbia since 2008 as a member of JAF Group, headquartered in Stockerau, a small town near Vienna, Austria. For over 10 years, it has been patiently building its image in Nova Pazova in a constantly turbulent market, by providing a timely service at its processing center, but also through its products of guaranteed quality.

In an attempt to get closer to its long-term associates, but also the future ones, the company has reached the decision to open a new unit in New Belgrade.

The JAF Showroom has opened at the GTCGreenGeart business building at 11b Milutina Milankovica Blvd.

The process of establishing the showroom began with giving the opportunity to two architects which represent the ARHIO DESIGN concept to develop the entire concept of the space which would be able to present the company’s full range of products in the best and most effective way. A true exhibition of decorative elements includes enhanced particle wood, veneered wood, compact plates, sawn wood, which make the space very modern, functional and above all varied.

Veneered wood, which is mostly used in interior design, is presented. JAF has its own veneered wood factory in Brasov and in that sense is a market leader in supplying the market with the widest variety of natural and fineline veneered wood.

Compact plates are meant for exterior use and are mostly applied in 10 mm or 13 mm varieties. They are often found on sanitary cabins, partitions or kitchen panels. They are characterized by the extremely high sensitivity to physical impact or scratching and they are easy to maintain because they are resistant to the chemicals in cleaning products. They are extremely suitable for building furniture for children in kindergartens and schools, for street furniture and for hospitals and laboratories.

Exterior compact plates are mostly meant for ventilated facades and furniture intended for exterior use. The exhibited decorative elements include BOR, HRAST, ORAH and TIK designs, with a plate thickness of 6 mm.

Since 2020, JAF has had enhanced particle wood and KAINDL countertops in its offer. With their quality of texture and colors, they stand out from the rest of the offer. Kaindl is one of the most famous Austrian producers of panel materials, and the Italian producer of the SM’art particle wood provides quality at the same level. With its unique structure and quality above all, it easily finds a way to our customers.