Flying Tiger opens first store in Serbia

Source: B92 Wednesday, 08.04.2026. 15:44
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(Photo: Dejan Aleksić)
Flying Tiger Copenhagen has opened its first store in Belgrade, in the BEO Shopping Center. This opening continues the expansion of the Danish retail brand in the Western Balkans region, with more stores planned to open across the country in the coming weeks.

Founded 30 years ago in Denmark, Flying Tiger Copenhagen has grown into a global retail brand with more than 1,000 stores across Europe, the Middle East and the Asia-Pacific region.


Its concept combines functional design, affordable prices and a constantly refreshed assortment. The offer includes everyday products, gifts and creative items.

– We are very pleased to open our first store in Serbia and introduce Flying Tiger Copenhagen to customers in Belgrade, together with our strategic partner, the Balfin Group. Our ambition is to create a retail experience that is inspiring, accessible and filled with little surprises, and we look forward to further development in this market – said Jens Aarup Mikkelsen, Group CEO of Flying Tiger Copenhagen.

The opening in Belgrade is part of a broader regional expansion strategy, aimed at introducing the brand concept to new markets.

– Our focus is on further expanding our presence in Serbia and opening new stores in the coming period. We want to offer customers a simple and inspiring shopping experience, with something new to discover with every visit – added Predrag Djokic, Managing Director of Flying Tiger Copenhagen Serbia.

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