BIG CEE to open Serbia’s first lifestyle retail park, BIG Čačak – EUR 25 million investment brings a new dimension of shopping, dining, and entertainment to the region

BIG CEE, one of the leading investors and operators of shopping centers in the region, will officially open Serbia’s first lifestyle retail park - BIG Čačak - on September 18. Covering 16,500 square meters and representing an investment of EUR 25 million, the project introduces a diverse mix of well-known domestic and international brands, along with leisure and entertainment facilities designed for all generations.

The lifestyle retail park is a contemporary format that blends shopping, dining, and entertainment in an open-air urban environment. Unlike traditional retail parks that primarily consist of stores and large parking areas, this concept features spacious pedestrian walkways, rest and social zones, a wide F&B offering, and a cinema equipped with state-of-the-art auditoriums. With a broader range of stores and brands not typically found in retail parks, BIG Čačak delivers a dynamic experience that goes far beyond conventional shopping.

From the very start, BIG Čačak brings added value to the local community. In addition to recognized names such as Fashion & Friends, Beosport, Buzz, Dexy Co, Gigatron, Lisca and many others, the center is also introducing brands appearing in Čačak for the first time - including Pandora, Cinegrand cinema, New Yorker, while IKEA is expanding its offer southern from Belgrade for the very first time. With extensive parking, landscaped promenades, a playground, cinema, and social spaces, BIG Čačak is set to transform how residents of the city - and the wider region - experience shopping and leisure. In early 2026, center will welcome two global fast-food giants - McDonald’s and KFC - making BIG Čačak an even more attractive destination for all generations.

– Čačak is a strong regional hub with exceptional growth potential. Bringing this project to life required years of preparation, dedicated work, and close cooperation with the city and our partners – said Lev Weiss, CEO of BIG CEE. – With the opening of BIG Čačak - Serbia’s first lifestyle retail park - we are introducing a format that raises the bar for the market: a cinema with the latest technology, a broader retail mix, and brands that are not usually present in retail parks. With BIG Čačak, our network expands to 18 locations across Serbia and Montenegro (16 in Serbia and 2 in Montenegro), and by the end of the year, with the opening of BIG Šabac and BIG Bor, we will reach a total of 20 centers.

The grand opening in Čačak will be marked by a full-day program featuring live music, performances, family activities, and entertainment, followed by a themed weekend celebration. This way, Čačak is gaining more than just a new shopping destination - it is becoming a place for connection, leisure, and shared experiences.

CEE-BIG Management doo Beograd

New Yorker Srbija doo Beograd

IKEA Srbija d.o.o. Beograd

CINE GRAND-MCF d.o.o. Beograd

Dexy-Co d.o.o. Novi Beograd

Gigatron d.o.o. Beograd

LISCA BEOGRAD

Beo sport system doo Beograd

Fashion Company doo Beograd

Sport Vision d.o.o. Beograd

CLIPS DK DOO NOVI SAD

McDonald's Beograd

AmRest d.o.o. Beograd

BIG CEE

Lev Weiss

BIG Čačak

Lifestyle retail park