Serbian gaming companies at Gamescom in Cologne

Serbian gaming companies, together with the Serbian Games Association (SGA), with the support of the Serbian Chamber of Commerce, are participating for the third time in the world’s leading gaming fair Gamescom in Cologne, from August 20 to 24.

The joint stand is located in the business zone of the fair, among 1,500 exhibitors from more than 70 countries. Over 350,000 visitors are expected in the business and consumer zones of the fair this year.

– This year, the idea was to present the best from Serbia - the most successful games, but also studios that provide services. At the stand, we also announced upcoming events, such as the Unreal Day conference in October. The focus was also on promoting independent studios that are currently looking for publishers for their games – said Mihajlo Jovanovic Dzaril, director of the Association.

Mihailo Vesovic, Deputy President of the Serbian Chamber of Commerce, said that for the third year in a row, the Serbian Chamber of Commerce had been supporting the appearance in Cologne of domestic companies in the field of the promising and constantly growing gaming industry.

As he reminded, the Serbian video game industry recorded a revenue growth of as much as 22 percent in 2024, and the 15 most successful Serbian gaming companies last year generated over 214 million euros in revenue alone, while the total number of companies in this field of business is around a hundred.

The following companies are participating in Gamescom: Allcorrect, Onyx Studio, Webelinx Games, Trap Plan, Force Media and OOX Studio, as well as the Serbian Games Association. In order to better present the industry, which employs around 4,500 people, trailers of the most famous games were screened at the stand.

Publishers, investors, media and the public have the opportunity to get acquainted with the Serbian gaming ecosystem again this year. Over 200 meetings with interested stakeholders have been scheduled, which is the primary goal of the event every year - opening up business opportunities for local businesses.

– OOX studio had around 20 meetings. It is extremely important for us that we have a joint stand, instead of appearing alone. Partners have a busy schedule, it is easier to organize meetings, but they also appreciate the seriousness of having a national stand much more. SGA also organized a public event at the stand, which was attended by over 200 visitors from the business sector. Even when nothing is officially happening, people approach the stand and we have direct contact with business partners – says Marko Strba, founder of OOX game and application development studio.

SGA also participated in the annual assembly of the European Games Developer Federation (EGDF) and a meeting with the Video Games Europe (VGE) organization. The topics at both gatherings were dedicated to the future of the European gaming industry and the challenges that are currently being worked on in cooperation - child protection in the online sphere, financing new studios and games, talent development and organization of international events.

Asocijacija Industrije Video Igara Srbije Beograd

Privredna komora Srbije

Onyx studio doo Beograd

Webelinx games doo Niš

Force Media CEE DOO NOVI SAD

Serbian Games Association

SGA

Serbian Chamber of Commerce

Allcorrect

Onyx Studio

Webelinx Games

Trap Plan

Force Media

OOX Studio

Mihajlo Jovanović Džaril

Mihailo Vesović

Marko Štrba

Gamescom