Energy-Efficient Construction and wienerberger Solutions
Source: eKapija
Wednesday, 11.06.2025.
13:37
Wednesday, 11.06.2025.
13:37
The company wienerberger is a global leader in the production of brick products and traditional building materials, recognized as one of the top construction material manufacturers worldwide. Sustainability is a central element of wienerberger’s strategy, embracing responsibility for people and nature by contributing to a healthy global ecosystem while adhering to ESG criteria.
The company holds the prestigious ECO Vadis Platinum medal, placing it among the top 1% of companies in the industry. Wienerberger’s focus is on decarbonization, circular economy, and biodiversity preservation.
As a leading international supplier of construction and infrastructure solutions, wienerberger strives not only to produce sustainable materials but also to protect the environment. Its factory in Kanjiža is considered one of the most efficient in Europe, significantly reducing energy and raw material consumption. Since 2020, it has continuously reduced CO2 emissions by approximately 5% annually.
Why Clay?
Clay today holds an important place in ecological and sustainable construction, especially in
bioclimatic, passive, and organic architecture. Compared to other materials, it offers greater
sustainability, a healthier environment, and aesthetic value—provided it is used and protected
properly.
The ecological sustainability of clay is exceptional—it is a non-toxic, natural material that is widely available and requires significantly less energy to process than cement. Its biodegradability and recyclability allow for reuse or safe return to nature without harmful effects.
A good example of this is the recycling project for fired rejects—tiles that do not meet quality
standards, which are returned to the production process as part of the raw material mix. This approach fully utilizes the waste, reducing the need for new resources.
Wienerberger, emphasizing the importance of traditional materials such as brick, launched the Brick Award—a biennial international architecture prize. The competition is open to architects from around the world, without the obligation to use Wienerberger clay products, and aims to promote projects that contribute to a sustainable culture of living.
Energy Efficiency – Concrete Solutions
“Energy+” is a concept of modern, sustainable, and energy-efficient construction that features very low energy consumption (often below legally required minimums), enhanced thermal insulation, high airtightness, maximum comfort, a healthy indoor climate, and a long building lifespan without the need for additional thermal insulation.
Wienerberger’s Porotherm IZO Profi are clay blocks with factory-installed mineral wool insulation, enabling the construction of a single-layer wall without the need for extra external insulation. The range also includes Porotherm Profi planed blocks without built-in insulation, which provide an excellent base for energy-efficient buildings.
Porotherm IZO Profi and Profi blocks are an excellent choice for energy-efficient homes built with natural, healthy materials, offering long-term sustainability and lower lifecycle costs.
Roofing Solutions and Facades
Tondach is a renowned wienerberger brand, recognized for its high-quality clay roof tiles with a long lifespan, made from 100% natural clay without any artificial additives. Besides exceptional weather resistance, Tondach tiles are distinguished by superior waterproofing, achieved through precise manufacturing and perfect interlocking of the elements.
In close collaboration with architects and design teams, Tondach continuously follows modern architectural and design trends, introducing new models—especially larger-format tiles that are very popular with consumers.
Along with size, there is a shift in tile colors due to increased demand for intense and dark shades. Since dark colors are particularly exposed to atmospheric conditions, their production involves additional protection and enhanced materials to ensure color stability and durability even under extreme temperature fluctuations.
Facade slips combine high ecological standards with modern design, making them an ideal solution for durable and visually appealing facades. Wienerberger, through its Terca, SanMarco i Pica brands, offers slips made of baked natural clay for use on both exterior and interior walls. They are available in a wide range of colors, textures, and finishes—from smooth and rustic to glazed options. Their application allows creative freedom in design, enabling installation in various patterns such as horizontal, vertical, herringbone, or mosaic.
The E4 House Concept
The E4 house concept is not just about a building, but a lifestyle that combines economy, care for nature, health, and emotional well-being of its users. The E4 concept is based on four key pillars: energy, economy, ecosystem, and emotion. Each pillar represents an important aspect of sustainable and quality living.
“Energy” focuses on maximizing energy efficiency, ensuring the house uses minimal energy for heating, cooling, and consumption. “Economy” means low costs for maintenance and operation. “Ecosystem” refers to building the house with respect for nature and the local environment, using natural, non-toxic materials that do no harm to health or the environment. The “emotion” pillar emphasizes design aimed at creating a pleasant, healthy, and inspiring living space tailored to the residents’ needs, promoting comfort, relaxation, and creativity.
Final Message – The Future of Construction
The house of the future is smart, sustainable, and tailored to the needs of both people and the planet. It is a space that combines cutting-edge technology, natural materials, and design that respects the environment while promoting the well-being of its occupants.
Wienerberger, with its products such as Porotherm blocks, Tondach clay roof tiles, and a range of façade brick and cladding brands, plays a key role in shaping the “house of the future” — a home built from natural materials, characterized by energy efficiency, durability, sustainability, and aesthetic flexibility.
Growing ecological challenges and rising energy costs make the shift to natural and energy-efficient materials essential for reducing carbon footprint and saving costs. Increasing consumer awareness and stricter building regulations further encourage the use of sustainable and energy-efficient solutions.
The company holds the prestigious ECO Vadis Platinum medal, placing it among the top 1% of companies in the industry. Wienerberger’s focus is on decarbonization, circular economy, and biodiversity preservation.
As a leading international supplier of construction and infrastructure solutions, wienerberger strives not only to produce sustainable materials but also to protect the environment. Its factory in Kanjiža is considered one of the most efficient in Europe, significantly reducing energy and raw material consumption. Since 2020, it has continuously reduced CO2 emissions by approximately 5% annually.
Why Clay?
Clay today holds an important place in ecological and sustainable construction, especially in
bioclimatic, passive, and organic architecture. Compared to other materials, it offers greater
sustainability, a healthier environment, and aesthetic value—provided it is used and protected
properly.
The ecological sustainability of clay is exceptional—it is a non-toxic, natural material that is widely available and requires significantly less energy to process than cement. Its biodegradability and recyclability allow for reuse or safe return to nature without harmful effects.
A good example of this is the recycling project for fired rejects—tiles that do not meet quality
standards, which are returned to the production process as part of the raw material mix. This approach fully utilizes the waste, reducing the need for new resources.
Wienerberger, emphasizing the importance of traditional materials such as brick, launched the Brick Award—a biennial international architecture prize. The competition is open to architects from around the world, without the obligation to use Wienerberger clay products, and aims to promote projects that contribute to a sustainable culture of living.
Energy Efficiency – Concrete Solutions
“Energy+” is a concept of modern, sustainable, and energy-efficient construction that features very low energy consumption (often below legally required minimums), enhanced thermal insulation, high airtightness, maximum comfort, a healthy indoor climate, and a long building lifespan without the need for additional thermal insulation.
Wienerberger’s Porotherm IZO Profi are clay blocks with factory-installed mineral wool insulation, enabling the construction of a single-layer wall without the need for extra external insulation. The range also includes Porotherm Profi planed blocks without built-in insulation, which provide an excellent base for energy-efficient buildings.
Porotherm IZO Profi and Profi blocks are an excellent choice for energy-efficient homes built with natural, healthy materials, offering long-term sustainability and lower lifecycle costs.
Roofing Solutions and Facades
Tondach is a renowned wienerberger brand, recognized for its high-quality clay roof tiles with a long lifespan, made from 100% natural clay without any artificial additives. Besides exceptional weather resistance, Tondach tiles are distinguished by superior waterproofing, achieved through precise manufacturing and perfect interlocking of the elements.
In close collaboration with architects and design teams, Tondach continuously follows modern architectural and design trends, introducing new models—especially larger-format tiles that are very popular with consumers.
Along with size, there is a shift in tile colors due to increased demand for intense and dark shades. Since dark colors are particularly exposed to atmospheric conditions, their production involves additional protection and enhanced materials to ensure color stability and durability even under extreme temperature fluctuations.
Facade slips combine high ecological standards with modern design, making them an ideal solution for durable and visually appealing facades. Wienerberger, through its Terca, SanMarco i Pica brands, offers slips made of baked natural clay for use on both exterior and interior walls. They are available in a wide range of colors, textures, and finishes—from smooth and rustic to glazed options. Their application allows creative freedom in design, enabling installation in various patterns such as horizontal, vertical, herringbone, or mosaic.
The E4 House Concept
The E4 house concept is not just about a building, but a lifestyle that combines economy, care for nature, health, and emotional well-being of its users. The E4 concept is based on four key pillars: energy, economy, ecosystem, and emotion. Each pillar represents an important aspect of sustainable and quality living.
“Energy” focuses on maximizing energy efficiency, ensuring the house uses minimal energy for heating, cooling, and consumption. “Economy” means low costs for maintenance and operation. “Ecosystem” refers to building the house with respect for nature and the local environment, using natural, non-toxic materials that do no harm to health or the environment. The “emotion” pillar emphasizes design aimed at creating a pleasant, healthy, and inspiring living space tailored to the residents’ needs, promoting comfort, relaxation, and creativity.
Final Message – The Future of Construction
The house of the future is smart, sustainable, and tailored to the needs of both people and the planet. It is a space that combines cutting-edge technology, natural materials, and design that respects the environment while promoting the well-being of its occupants.
Wienerberger, with its products such as Porotherm blocks, Tondach clay roof tiles, and a range of façade brick and cladding brands, plays a key role in shaping the “house of the future” — a home built from natural materials, characterized by energy efficiency, durability, sustainability, and aesthetic flexibility.
Growing ecological challenges and rising energy costs make the shift to natural and energy-efficient materials essential for reducing carbon footprint and saving costs. Increasing consumer awareness and stricter building regulations further encourage the use of sustainable and energy-efficient solutions.

Click here to see the entire Special Edition Newsletter
"Real Estate & Construction - Trends that Build the Future"
read more
Companies:
Wienerberger doo Kanjiža
Tags:
wienerberger
production of brick products
ESG criteria
ECO Vadis Platinum medal
Clay
Energy Efficiency
Porotherm IZO Profi
Profi blocks
Tondach
E4 House
Brick Award
special edition newsletter real estate and construction trends that build the future
Terca
SanMarco
Pica
Comments
Your comment
Naš izbor
Most Important News
Full information is available only to commercial users-subscribers and it is necessary to log in.
Pratite na našem portalu vesti, tendere, investicione projekte, grantove i pravnu regulativu.
Registracija na eKapiji vam omogućava pristup potpunim informacijama i dnevnom biltenu
Naš dnevni ekonomski bilten će stizati na vašu mejl adresu krajem svakog radnog dana. Bilteni su personalizovani prema interesovanjima svakog korisnika zasebno,
uz konsultacije sa našim ekspertima.

Izdanje Srbija
Serbische Ausgabe
Izdanje BiH
Izdanje Crna Gora