Preparations for EXPO 2027 are entering a key phase, while infrastructure, content and organization projects are being developed in parallel according to plan. The EXPO 2027 organization has recently been headed by Danilo Jerinić, who previously managed project operations and was part of the team responsible for the most demanding infrastructural and urban transformations. It was this experience, he says, that enabled him to take over the leadership at a time when the focus of the entire system is shifting to the construction, execution and programming framework of the exhibition.
Serbia is facing an investment of 1.29 billion euros and the arrival of more than 130 countries, while it is estimated that the EXPO will generate between 30,000 and 40,000 new jobs and shape a completely new development zone of Belgrade in Surčin. Jerinić points out that all works are in accordance with the planned dynamics, that infrastructure, halls, thematic and national pavilions are being developed in parallel, and that 2027 will position Serbia as a regional center of innovation, digital transformation, tourism and creative industries.
You took over the management of the Expo 2027 project at a time when the project is entering its most intensive phase. What do you consider to be your biggest strengths for managing such a complex process?
- I think that about personal values and what recommends someone for a job, his work results should speak. When there was a change at the level of the director of the company EXPO 2027, it was not done because my predecessor was doing his job badly, quite the opposite in fact. During his mandate, Dušan Borovčanin did an outstanding job of positioning Serbia internationally, as a reliable partner and host, with a special focus on presenting the participating countries with all the advantages of Expo 2027 and what awaits them during the 93 days of the exhibition. In order to continue taking sure steps towards realization and in order to achieve all the set goals and be fully ready to open the Expo gates on May 15, 2027, it was necessary to shift our focus to construction, operations and program, which was mostly in the sector that I was managing at the time. That change was planned from the beginning, and it was only a matter of internal discussion when we would put it into practice, and we decided that it would be in 2025.
I`ll just remind you that all of us who work at the Expo have really valuable work experience, acquired in the previous period on strategic projects of national importance in the field of infrastructure and demanding urban transformations of the city. The Expo 2027 project brings together the best professionals in all key areas, from operations, IT, marketing, to programs and international relations, and many have previous work experience at one of the exhibitions, whether in Dubai, Milan, Japan or Astana. I look at the fact that we are all making a pledge for the future of new staff in Serbia.
How would you describe your experience from previous projects in Belgrade and the EXPO operations sector? Which of these proved to be the most valuable for the new position?
- Working on the "Belgrade on the Water" project was an extremely significant experience in a professional sense, especially if we know that there has been nothing similar in Serbia in the last 30 years. At the beginning, many people, even those who worked in the institutions of the City or the Republic, did not believe in the project, which made the work much more difficult. At least we are not facing that today when it comes to Expo. Despite the skepticism about the Belgrade on the Water project, we managed to go from an "idea on paper" to the most successful construction project in Serbia with more than two million m2. In this way, Belgrade is positioned as a strategic place for investment and a completely new transformed tourist destination. So the Expo tomorrow, when we finish it, will shift the social focus to Surčin. New roads, infrastructure projects, new residential units, schools and kindergartens, museums, cultural and sports institutions, the development of tourism, and therefore the creation of new jobs, will irreversibly affect the expansion of the urban zone of Belgrade and open up new opportunities for our citizens.
(Photo: EXPO 2027)
Expo 2027 is often presented as a project that will leave "long-term value". What does that mean in practice? And what is the long-term strategy for the financial sustainability of Expo 2027 after the exhibition closes?
- Two studies are currently being developed - the first one relates to the economic, social and environmental impact assessments of the Expo 2027 Belgrade Specialized Exhibition, and the second to the strategic development of the heritage plan for the Expo 2027 site, with a ten-year operational business plan, including the transformation of the Belgrade Fair. We are aware that projects such as our Expo or Belgrade on the Water are necessary for the development of any country. And the investment of 1.29 billion euros in the Expo will have an impact on all of Serbia and all those companies that will be hired to work on it. Bearing in mind that the Expo as a project represents an investment of the whole world, not just the host country, as well as that around 130 countries will come to our country, our expectations are that more than 60 countries will have larger budgets of 10 million euros for participating in our Expo. The vast majority of that money will be spent right here, in our country - both on the labor force, the purchase of furniture, as well as on the hiring of the necessary personnel to work on the pavilions, lawyers, accountants, etc.
According to estimates, in the wider chain, from construction, transport, tourism and hospitality, to IT and creative industries, the Expo could generate between 30,000 and 40,000 new jobs in the coming period. This includes both temporary engagements during the Expo itself, and long-term jobs that will be created through new hotels, business zones, logistics centers and services that will remain even after 2027.
Our plan is to make Expo 2027 100% heritage-oriented, which will set new standards for international exhibitions, whether we are talking about specialized or global Expo formats. In addition to the fact that Surčin will get a completely new traffic infrastructure, all the facilities that are being built today within the Expo 2027 complex will have their purpose in the future. First, as a legacy of the Expo, we will have the new Belgrade Fair, which represents one of the most significant infrastructure projects for the economic and urban development of the city in the coming decades. Its influence will be primarily reflected in economic development and new investments, as well as the stimulation of economic activity. The modern fair complex will attract national and international exhibitors, companies and investors. With larger capacities and modern infrastructure, our economy will get a platform to continue to present itself at major global events and to open up new opportunities for investments. And we are all aware that the fair pushes the economy forward, just look at our Car Fair, during which around seven thousand cars are sold.
I`ll give you one more great example. The world`s largest technology fair "Giteks Global" is coming to Belgrade in 2027 during Expo 2027. The event will take place within the 93 days of the exhibition, which will position Serbia as a regional center for innovation, artificial intelligence and digital transformation, and we all know that these are the most important topics of the future globally. We are working on bringing more well-known global fairs and events, such as the Web Summit, and I am sure that after the Expo, Belgrade will be a new meeting place and world dialogue. On the other hand, in addition to the fact that we will have new museums, galleries, sports halls, 1,500 housing units, all modular buildings will be converted into schools, kindergartens and gymnasiums throughout Serbia.
Bearing in mind that we will have more than 6,000 direct business meetings, approximately 50,000 business discussions, the total inflow of foreign direct investments related to the Expo could reach several billion euros in the future.
International media such as Fortune magazine are already describing Expo 2027 as a confirmation of Serbia`s rise as a regional business center. In other words, the image of an open, modern and connected Serbia that we are building in 2027 will become a capital that will last for decades, in negotiations with investors, in the promotion of exports, but also in attracting talents and tourists.
(Photo: EXPO 2027)
What is it that needs to be completed before the exhibition begins? To what extent is the current dynamics of the works aligned with the planned deadlines? Are there segments that bear the greatest risks by time frame?
- There are still a little less than two years until the beginning of the Expo, and the works are proceeding according to the planned dynamics, both on the Expo complex and on the accompanying line infrastructure. A year ago we were in the phase of preparatory and earthworks, today we have assembled steel structures on most of the seven Expo halls, on some of them the installation of roofs is already underway, and glass facades have been ordered for most of the buildings. At the same time, works are being carried out on annexes, parking lots, roads, fire protection, urban furniture and planters, while in Zone B intensive work is being done on the Forum, National Pavilion and thematic pavilions.
On the construction site itself, more than 2,500 architects and engineers were engaged in all phases, as well as around 4,000 workers, in addition to people working through the Expo company, which clearly shows the transition from the planning phase to the intensive execution phase.
Therefore, the works are proceeding according to the planned dynamics, so that everything will be ready to hand over the keys to the pavilion to the participating countries in the second half of 2026
so that members of the delegations of those countries can move into the Expo Village. And it is planned that all works on the entire complex will be completed by the end of next year.
In what way do local companies and experts participate in the construction and organization of EXPO?
- All countries are obliged to open official companies that are registered within the APR, and it is through these companies that Serbian companies of various professions will be engaged, from lawyers, accountants, architects, engineers, designers, artists, etc. And that`s why I call on all domestic companies to prepare in order to be ready for whatever awaits us in the next year, especially in 2027.
Transparency is one of the topics. What is your approach to communication with the public and how do you plan to provide clear information about costs, deadlines and progress of works?
- First of all, I would not agree with you that the public is not aware of information about the costs or deadlines of works on the Expo 2027 complex. All public procurements related to Expo, regardless of whether they are carried out by the EXPO 2027 company, are published on the Public Procurement Portal. On the mentioned portal, there is even a separate section on the front page, so that all interested parties can quickly find the information they are interested in. All relevant data are always listed in the tender documentation itself - the value of the works or services, and the terms and conditions under which someone can apply, and then the selected legal entity is announced in the same transparent manner as if the contract is terminated. All scheduled deadlines are communicated and discussed.
All host countries of previous Expos faced the same or similar challenges to a greater or lesser extent. We will certainly all agree that the public must be familiar with all aspects of spending budget funds. However, we cannot dispute the fact that Expo 2027 is very often misused for political purposes, which actually leads to the replacement of theses, because so far we have not heard any substantive objections to the Expo project. And the Expo should encourage social inclusion, creativity to promote Serbia as a global platform for cultural exchange and dialogue, to strengthen mutual understanding between nations, by attracting international attention by showing the cultural, creative and economic potential of Serbia and the region, not to mention the contribution to local economic development, the growth of small and medium-sized enterprises, the creation of new jobs and the development of innovative sectors.
The EXPO 2027 company communicates its work to the public very intensively, precisely with the aim of ensuring that everyone is adequately familiar with the project.
(Photo: EXPO 2027)
EXPO 2027 carries the slogan "Play for Humanity". What does that mean concretely in terms of settings, pavilions and programs? Can you describe the main thematic units and content that visitors will see at the exhibition?
- The theme of the specialized exhibition in Belgrade is "Play(s) for humanity: sport and music for all" deals with the importance of game, sport and music and their contribution to the development of humanity. One of the reasons why we were chosen as the host country is precisely the topic for which we were nominated. It is set broadly and symbolically, which provides an opportunity for the participating countries to present the best of what they have to the world. On the other hand, the theme is also a call to the whole world to unite, so that we can all find solutions to the global challenges we are facing together. I believe that Expo 2027 will lay new bridges of cooperation and the pillars of a brighter future for the generations to come.
When it comes to the program, more than 8,000 events are planned, from large concerts and sports events, to scientific forums, children`s workshops, daily presentations in national pavilions and special events dedicated to innovation, culture and the future. We are working hard on a programming framework that will have something to offer to all generations. Naturally, we care a lot about creating a great opening and closing ceremony, which we consider not only a mandatory artistic spectacle, but the first impression the world will get about us. It is an opportunity for us to present our culture in a modern, dignified and innovative way in a moment that will be transmitted across the globe. I am sure that we will present ourselves as a country that can confidently stand side by side with the experienced hosts of major world events, which we enjoy watching on small screens.
The first public concept of the entire Expo program will be presented in 2026, and the citizens of Serbia and visitors from all over the world will be informed in a timely manner about everything that awaits them during the duration of the exhibition.
When it comes to the pavilions, we will have the National Pavilion and the themed pavilions "The Power of Games", "Let`s Play Together", "Play for Progress" and "Sports for All".
What is the cooperation with international partners and BIE organization like? What are the main requirements that Serbia must fulfill in order for the EXPO to be considered successful?
- To date, 129 countries have officially confirmed participation in Expo 2027, which is a record compared to previous specialized exhibitions, with the expectation that we will reach at least 130 participants. Let me remind you, Astana had 117 participating countries. We can safely say that this is the fastest-filling Expo, whether it`s world or specialized exhibitions. The structure of participants includes countries from the European Union, most of the countries of the region, as well as a large number of countries from Asia, the Middle East, Africa and America, which confirms that the theme "Play for Humanity: Sport and Music for All" is recognized globally. But it also confirms that Serbia is recognized as a reliable partner and a serious country organizer.
In June of this year, the first Meeting for planning international participation in the Expo 2027 Specialized Exhibition (IPM) was held, which gathered representatives from as many as 154 countries. It was the biggest international meeting so far, incomparably bigger than the summit of the Movement of Unknown Countries, which took place in 2021.
At the beginning of next year, Serbia will once again be the center of the world, because we are organizing the second IPM, that is, an international meeting of participating countries where we will present further steps in the organization and what our common goals will be in 2026.
I will remind you that the SEE agreement was signed between the Republic of Serbia and the International Bureau of Exhibitions (BIE), one of the key documents on the way to 2027. Thereby, clear rules and procedures have been set that will facilitate the arrival and participation of international delegations, as well as support for each country participating in its representation. That moment was not only a diplomatic act, it was a sign of maturity, proof that Serbia acts as a safe, organized and reliable host of world-class events.
Also, we have started signing participation agreements with countries that have confirmed their presence at Expo 2027. These are all our obligations according to the BIE rules, the continuous implementation of which shows that we are consistently fulfilling what we committed to when we were given the role of host country.
Serbia submits a report twice a year to the BIE General Assembly, when it is assessed whether we are progressing according to plan and whether we are fulfilling all our tasks. So far we have only had positive reviews, and I am confident that it will remain so until the gates of the specialized exhibition close.
In conclusion, if you had to single out one message to the public: what is the essential value that Expo 2027 will bring to Belgrade and Serbia?
- In 2027, Belgrade will be the center of the world, where cultures, nations, innovations and ideas for the future of humanity will meet. It will be a unique opportunity for our country to show ourselves as good hosts and to strengthen our international reputation even further. Expo 2027 is the largest national project in the history of Serbia so far and a development opportunity for our country in every area, which we must not miss. And the citizens, in whose best interest all this is, will feel the real effects in the years ahead.
I will use the opportunity to congratulate all the citizens of Serbia, as well as our international partners, on the New Year and Christmas holidays with the wish that the year 2026 will bring them success, both personally and professionally.