Special edition newsletter
Tourism and hospitality - Meeting new trends
Potentials of the region and how to use them
The statistics are clear – an increasing number of tourists is visiting Serbia, Montenegro and Bosnia and Herzegovina. For example, Serbia was visited by 230% more Chinese tourists than in 2022, there were 13.7% more overnight stays in Bosnia and Herzegovina, and Montenegro stands out as one of the countries with one of the biggest increases in tourism revenues.
The potentials of all three countries are big, and many are still insufficiently utilized.
Cultural, gastronomic and historical tours are an opportunity to attract even more foreign tourists, as it is important to provide them with an authentic experience. Certainly, local tourists shouldn’t be neglected either, and the priorities should be set based on the needs.
In order to attract new tourists, but also interest those who are in transit or on business trips, it is necessary to dedicate oneself to innovations and “keep up with the world”. There are more and more environmentally aware tourists, as well as those who value “smart technologies”. Due to this, in addition to an attractive offer, it is important to have an innovative concept as well, which suits a modern tourist.
The region certainly offers opportunities that should be taken advantage of - and improved. We analyzed all this in the new issue of our special edition newsletter.
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"Tourism and hospitality - Meeting new trends"
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