Aleksandar Pavicevic, Director of Lesnina XXXL Serbia: Custom-built kitchens are our trademark
Ever since Lesnina company returned to Serbia in 2019, after two decades of absence from the local market, it faced numerous business challenges – above all, economic and health crises that impacted the whole world. Nevertheless, in the three and a half years it has been present in the local market, Lesnina XXXL Serbia has managed to stand out with the quality of product as well as good prices.
According to Aleksandar Pavicevic, the director of Lesnina XXXL Serbia, being a part of a big retail chain such as XXXLutz Group, which is the second largest furniture retailer in Europe, is quite significant for success of a company.
According to Aleksandar Pavicevic, the director of Lesnina XXXL Serbia, being a part of a big retail chain such as XXXLutz Group, which is the second largest furniture retailer in Europe, is quite significant for success of a company.
– This enables us to provide our customers the best value for money and to stand out among competition, but being a part of such a group also brings great responsibility, to maintain and exceed expectations from our customers, to constantly improve our business operating system and to provide our customers better and more inclusive service, year after year, Pavicevic says.
What would you highlight as Lesnina`s advantage compared to the competition? What product or service would you say stands out?
– Custom-built kitchens have, for sure, become our trademark in the past three years. I can safely claim, without any false modesty, that in this area we are leaders in the market and we have no competition. Anyone who has visited our sales center at least once could see for themselves that we have an impressive offer of custom-built German kitchens with a fantastic price-quality ratio. Our kitchens are designed according to the latest global trends and they meet the needs of even the most demanding clients. Our colleagues from the kitchen design department are in charge of fully personalized customer services and they provide advice, they guide and make final designs of kitchens in keeping with the needs of each individual customer.
Customers can browse through your product catalog and make purchases in your webshop too. Are you satisfied with this shopping method?
– Option for shopping online is what every serious company should have. We have strategically approached that project and we didn`t want to open the webshop until it was set up to perfectly match the high standards of XXXLutz Group. In the end, Lesnina Webshop surpassed my own, and the expectations of chief people at our central office and that is a push we need to work harder and keep improving our system so that we can make shopping experience easier for all our customers in Serbia without them having to come to Novi Sad.
What is the impact of the energy crisis in Europe and the Ukraine war on the supply chain and how much has it affected the end-user?
– Those are definitely the factors we have no influence over. Of course, it all greatly affects our operations but we are all in the same boat here. In Lesnina, we try to absorb all negative external influences as best we can so our customers wouldn`t feel its effects as much. We have been trying to keep the prices stable (even though prices everywhere are increasing), to meet delivery dates and secure continuous supply.
– Custom-built kitchens have, for sure, become our trademark in the past three years. I can safely claim, without any false modesty, that in this area we are leaders in the market and we have no competition. Anyone who has visited our sales center at least once could see for themselves that we have an impressive offer of custom-built German kitchens with a fantastic price-quality ratio. Our kitchens are designed according to the latest global trends and they meet the needs of even the most demanding clients. Our colleagues from the kitchen design department are in charge of fully personalized customer services and they provide advice, they guide and make final designs of kitchens in keeping with the needs of each individual customer.
Customers can browse through your product catalog and make purchases in your webshop too. Are you satisfied with this shopping method?
– Option for shopping online is what every serious company should have. We have strategically approached that project and we didn`t want to open the webshop until it was set up to perfectly match the high standards of XXXLutz Group. In the end, Lesnina Webshop surpassed my own, and the expectations of chief people at our central office and that is a push we need to work harder and keep improving our system so that we can make shopping experience easier for all our customers in Serbia without them having to come to Novi Sad.
What is the impact of the energy crisis in Europe and the Ukraine war on the supply chain and how much has it affected the end-user?
– Those are definitely the factors we have no influence over. Of course, it all greatly affects our operations but we are all in the same boat here. In Lesnina, we try to absorb all negative external influences as best we can so our customers wouldn`t feel its effects as much. We have been trying to keep the prices stable (even though prices everywhere are increasing), to meet delivery dates and secure continuous supply.
What is your assessment of the furniture and homeware market in Serbia?
– The market has been expanding year after year, in Serbia as in the rest of the world. More people want their homes to radiate warmth, luxury and quality and they can attain that feeling by shopping in Lesnina. We try not to compare our business to our competition and instead, follow the business strategy we mapped out for the company. The growing number of satisfied customers tells us we are on the right track.
– The market has been expanding year after year, in Serbia as in the rest of the world. More people want their homes to radiate warmth, luxury and quality and they can attain that feeling by shopping in Lesnina. We try not to compare our business to our competition and instead, follow the business strategy we mapped out for the company. The growing number of satisfied customers tells us we are on the right track.
What sort of discounts and New Year`s offers have you prepared for us?
– I wouldn`t want to reveal too much, but are going to have fantastic offers by the end of December. Our buyers already know that during December they can find everything they need at our stores, at popular prices too. This is the time for holidays and gift-giving so we do our best to make sure our customers can delight themselves and their relatives with the most beautiful pieces of furniture and homeware.
What are Lesnina XXXL`s plans for the next period? Which projects will mark the following couple of years?
– All our plan are tied to expanding our sales network. The first and most important project is opening a sales center in Belgrade. We have been working on it for a while now and we hope that we will soon have more details on the starting date for the construction works.
– I wouldn`t want to reveal too much, but are going to have fantastic offers by the end of December. Our buyers already know that during December they can find everything they need at our stores, at popular prices too. This is the time for holidays and gift-giving so we do our best to make sure our customers can delight themselves and their relatives with the most beautiful pieces of furniture and homeware.
What are Lesnina XXXL`s plans for the next period? Which projects will mark the following couple of years?
– All our plan are tied to expanding our sales network. The first and most important project is opening a sales center in Belgrade. We have been working on it for a while now and we hope that we will soon have more details on the starting date for the construction works.