Editorial
A region that is no longer waiting, but welcoming the world
In Belgrade, on Zlatibor, in Budva or on Jahorina, while watching the tourists arrivals, it is easy to forget how long we have been wasting time waiting for the world to recognize the value of what we have. Tourism here still often means improvisation, seasonal chaos and "guest stories", while standards are being built around us. But the change is visible, and it is not small: investments in hotels, infrastructure, hospitality, cultural and sports facilities come from those which create experiences that attract people and change the perception of the region. This newsletter is a story about those people, projects and investments that drive the industry. These are investors, restaurateurs, hoteliers, agencies and individuals who do not wait, but create experiences and prove that the region
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Algorithm as a Travel Guide - Who does Really Influence the Choice of Destination Today?
You`re scrolling, with no particular plan. One more video, one more reel. And suddenly a sunset, a narrow street, a cafe in a square that you have never seen appeared on the screen. You don`t know exactly where it is, but you do know one thing: I could go there. In modern tourism, the first impulse
Nature as a brand - Why Montenegro has ideal conditions for the development of camping tourism
Last year was a record year for camping in Europe, so the data of the Eurocampings.nl portal show that for the first time more than 20 million online searches for this type of accommodation were recorded. This represents an increase of 11% compared to 2024, while online bookings increased by 30%.
Sustainable tourism - A development opportunity for Serbia and the region that must no longer be ignored
If today we had to single out one word that most accurately describes the future of tourism, it would neither be "exotic", nor "luxury", but - sustainability. And not as a marketing decoration, but as an essential development model. Serbia, Bosnia and Herzegovina and Montenegro are in a specific
Newsletter Contents
Conversation with
Jovo Ivetić, Amir Tobudić and Miloš Kraljević, Carlsberg: How beer becomes part of the region's gastronomic and tourist identity
In the dynamic environment of the FMCG industry, where markets are changing under the influence of economic cycles, consumer habits and global challenges, companies that manage to maintain stable growth for decades are distinguished by a clear strategy, strong brands and the ability to adapt. Regional presence and long-term understanding of local markets have proven to be key factors in sustainability and competitiveness. The companies within the Carlsberg Group in Serbia, Bosnia and Herzegovina and Montenegro are precisely an example of such an approach. Through conversations with Jovo Ivetić, Amir Tobudić and Miloš Kraljević, representatives of the company for markets in the region,
In Belgrade today, there are several addresses that carry serious weight when it comes to business events, but few that function as a system. A hotel with infrastructure for large congresses, a direct connection to key city facilities, a stable operating model and a team that knows what an international standard means, is the foundation on which global clients` trust is built. In this sense, Crowne Plaza Belgrade has been taking the position of a place where business tourism is not tested but
Over the past year, Montenegro achieved an increase in the number of tourist arrivals and overnight stays, so the tourism results can be assessed as stable and to some extent satisfactory. However, the growth in arrivals did not follow a proportional growth in consumption per guest, and the essential assessment of the success of a tourist year cannot be based solely on quantitative indicators. The key question is no longer how many guests come, but what value those arrivals create for the
Marko Keserović, director of the Grand Hotel Kopaonik - For 45 years, the address for the most popular business gatherings in Serbia
Hotel Grand Kopaonik, in addition to its long tradition, quality and credibility that is appreciated by mountain lovers, has been setting standards in congress tourism for decades. With its impeccable congress facilities, luxurious amenities and superior service, the hotel has hosted numerous companies and their events, creating a unique business and social experience. The congress segment thus became another branch for which the Grand Hotel is recognized, and one of the most prestigious events
Current affairs
Introducing
What Guests Notice First (and You Feel the Most): Work Clothes and Floor Mats that Follow the Fast Pace of Hospitality
A great first impression starts "behind the scenes" If you ask your guests what was the most memorable thing about their vacation or business lunch, hardly anyone will say: "the mat at the entrance is really powerful" or "the cut of the hostess`s jacket was phenomenal". Guests usually don`t remember such details, but they do remember how they felt. And those "invisible" details greatly affect how
Software that keeps hospitality and hotels in check - The 2D Soft company is expanding its presence in foreign markets
The 2D Soft company from Novi Sad has been developing advanced software solutions for more than two decades that are transforming business across industries. Since its establishment in 2002, the company has built a reputation as a reliable technology partner thanks to innovative products, high quality and understanding of real market needs. Specialized in the development of information systems
Small places, big stories
Undiscovered beauty and luxury without a front desk - Meet Piva Nature Park, a paradise for adventure-seeking tourists
The Piva Nature Park, proclaimed in 2015 as the first nature park in Montenegro, is one of the most authentic and well-preserved areas in the region. Its unique combination of wild canyons, mountain massifs, and Piva Lake makes it a destination that offers a true experience of untouched nature, far from mass tourism. Piva stands out as a hub for adventure and recreation - from hiking, cycling,
Bohorina - a spontaneous cider that represents Bosnia and Herzegovina on the European craft scene
Bohorina Cider House was created in the village of Borina above Kiseljak, on the foundations of old apple varieties and a family story deeply rooted in the history of the region. Behind the brand stands Julijan Komšić, who made the first experimental batch of cider quite by accident in 2017, out of curiosity and play, without any big plans. - The idea to start cider production came about by
From the sunny vineyards of the coast, to the tame valleys of central Montenegro - Autochthonous grape varieties and untouched nature are the main trump card in the development of wine tourism
The short distance between the sea, lake and vineyards, autochthonous grape varieties, age-old tradition of viticulture and untouched nature make Montenegro a unique destination for the development of wine tourism. Each region offers a different experience - from the sunny vineyards of the coast to the tame valleys of central Montenegro. Although the wines from the 13 Jul - Plantaže winery are
Goč gets a tourist mountain village - Construction of 20 typical houses and a restaurant is planned (PHOTO)
The municipality of Vrnjačka Banja has announced a public presentation of the urban planning project which envisages the construction of a tourist complex with a total of 21 objects - 15 typical holiday houses, five houses intended for people with disabilities and one restaurant in Stanišinci in the Goč mountain. The investor is a natural person, the project was created by the company Arhitekt
Investments in focus
InterContinental, Swissotel and Ritz-Carlton coming to Belgrade, construction underway on the Danube and in Vrnjacka Banja, Serbia also receives its first “mining hotel” – 2025 RETROSPECTIVE, investments in TOURISM
Four million tourists in 11 months – that’s how many, according to official data, Serbia had in almost all of 2025. The number is not small, but it is lower than we are used to in previous years, so in tourism they are increasingly talking about a “slight slowdown,” with the hope that the end of the year will improve the overall balance (we are still waiting for official figures from the
In Herceg Novi, the largest hotel in the region is emerging, tourist settlements and 5-star complexes are being built all over Montenegro - RETROSPECTIVE 2025, investments in the tourism field
According to official statistics during 2025, Montenegro recorded an increase in the number of arrivals and stable income from tourism. Thus, 2.6 million tourist arrivals were achieved in 10 months, which is five percent more compared to the same period last year, and three percent more than in 2019, which is still taken as a benchmark for comparing seasons. Tourism officials, however, state that
Gondola cable cars, ski center and hotels between potential and profit - Retrospective 2025, investments in TOURISM in Bosnia and Herzegovina
Bosnia and Herzegovina records an increase in tourists year after year, but modest. Although we often see or hear in the media that the number of arrivals and overnight stays is increasing, we cannot be fooled by the fact that these are not particularly significant figures for the country's tourism. That's why it's less often mentioned how much the income from tourism is. We understand that the