Editorial
Click to Success - Sounds Good, but Does it Work?
While we were preparing the special edition before you, the former "Digitalization" special edition newsletter, we asked ourselves: Does it make sense to talk about digitalization in 2025? While artificial intelligence is already "solving" our emotional, health, and business problems, when machines assist us in decision making, diagnostics and strategy, and the algorithms shape our experience, digitization sounds almost old-fashioned. A term that has done its job and retreated before the onslaught of a new, more complex technological era. But digitization, in fact, has not disappeared. It just became invisible. It is so taken for granted that we no longer recognize it as a process but as background noise. It is a basic layer, an operating system. Without it, there would be neither
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Big Picture
Marko Vucetić, Director of the Serbian IT Association: From Turbulence to Stabilization - How to Keep the IT Sector in Serbia Competitive?
After turbulent years marked by a drop in employment and instability in the IT sector market in Serbia, the situation in 2025 shows signs of stabilization, with slight growth and companies adapting to new technologies, in particular artificial intelligence. The number of job advertisements in
The digital race has begun - It is no longer a question of whether companies will digitize their operations, but how they will do it
Digital transformation is no longer a matter of choice – it is an inevitability. The question is not whether the company will digitalize its operations, but when and how it will do it. The essence of the transformation is reflected in two key dimensions: customer orientation and modernization of
Women in IT in Bosnia and Herzegovina: From rare exceptions to leaders of change
The technology sector is growing faster and changing the world around us, but one thing is clear: equality and diversity remain key factors for its success. Women in the IT industry bring a unique perspective, and their role is becoming increasingly important in creating innovations that are not
Newsletter Contents
Conversation with
Jelena Pejković, Sales Director of Schneider Electric's Reliable Power Supplies Sector: We Set Standards for AI-ready and Climate-positive Data Centers
(Jelena Pejković)The data center market in Europe and the region is going through the most dynamic period of development so far, strongly influenced by artificial intelligence, cloud services and digital transformation. With the growth of energy consumption, new cooling requirements and the need for sustainable solutions, the industry is facing numerous challenges - but also opportunities. On how AI is changing data center architecture, which are the key technologies of the future and how
In the world of banking, where conversations often turn into a maze of technical terms and hidden fees, it sounds almost unexpected when the sales director speaks simply, openly and without calculation. This is precisely the approach that comes from Yettel Bank, where transparency is the core product and customer experience is the main strategy. On what they sell when they "hide nothing" and what the future of banking looks like, we are talking to Boris Samohvalov, sales director of Yettel
Battery energy storages are becoming a key part of modern energy infrastructure, enabling companies not only a stable power supply but also active participation in the electricity market. ENEL PS, a company with more than 30 years of experience in the development of uninterruptible power supply and backup power solutions, already designs and implements innovative solutions in Serbia that combine battery storage, renewable energy sources and advanced software platforms . In a conversation with
What does a company in Serbia need when it comes to telecommunication and ICT services? And is it possible to find all these services in one place, or is it necessary to find several suppliers? We talk about it with Saša Miljatović, director of ICT services at Yettel. After e&PPF Telekom Group, which owns Yettel, also bought SBB earlier this year, your two companies started the integration process. What does this mean for small and large companies that have been your customers so far? -
The Global Week of Entrepreneurship raises again the topic of the necessity of a close encounter between two seemingly different worlds - small entrepreneurs and large corporations. Startups bring speed and creativity, while corporations provide resources, technology and access to global networks. When they work together, ideas move more quickly from the lab to practice, and digital transformation becomes a reality. Philip Morris International, which has been investing in the improvement of the
Artificial intelligence is the biggest topic of this era. Milan Jevtić, Executive Director for Technology of AIGO, shares his insights about its impact on people, business and technology. How do you see artificial intelligence, as a threat, an opportunity or a combination of both? - Both in professional and lay circles, artificial intelligence is becoming a topic on which everyone has their own opinion and attitude. The less people know about it, the more people see it as something mystical
By 2035, agent-based artificial intelligence could generate about $450 billion in enterprise software application revenue, Gartner estimates. Its practical application has already reached Serbia through the so-called digital assistants - AI agents that take over routine operations in companies, speed up processes, relieve employees and improve customer support, Darko Marjanović, director of Things Solver and a pioneer in the application of agentic AI in the region, points out in an interview
Current affairs
Intelligent time & money saving solutions
From paper to precision - How does WebChrono change the way of tracking working hours and solves the daily problems of companies?
Many companies still keep records of working hours on paper or use outdated systems that do not track the actual presence of employees. The result is errors, misunderstandings and frustrations. Managers lose track of who`s where and when, while employees feel unfair or lack control over their time. In multiple locations, with different teams and flexible shifts, the situation gets even more
Energy Efficiency of ABB Electric Drives as Key to Climate Resistance and Sustainable Management of Resources
Climate change has an increasingly visible impact on the natural environment and economic activities, especially in sectors that are directly dependent on stable weather conditions and resource availability. Agriculture, as the most sensitive link in that chain, is already suffering the consequences of extreme weather events, changes in precipitation patterns and increasingly long dry periods. In
Digital support for the economy - JKT portal enables faster business start-up and easier access to the services market in Montenegro
In Montenegro, the Single Contact Point (JKT) portal was recently launched where entrepreneurs and service providers can now find all information about procedures, regulations and competent institutions required for the initiation or performance of activities in one place. The JKT portal provides easy access to data on business registration, recognition of qualifications, costs, licenses and
Trends and Future
From wellness to digital security - Serbian startups attracted investors' attention in Lisbon
Four startups from Serbia - MyFlow, Njuppa, Codekido and FinoApp - successfully presented themselves in the prestigious Showcase program of the Web Summit in Lisbon and made the best use of the opportunity that, out of over 4,000 applicants, only 400 startups received, PKS announced. MyFlow is a science-based wellness platform that combines physical activity, music and color to rapidly rebalance
Montenegrin startups shone at the largest European technology conference - Domestic innovations in focus of investors at Web Summit in Lisbon
Montenegrin startups attracted great interest from potential investors at the prestigious international technology event Web Summit 2025, which was recently held in Lisbon. The appearance of domestic companies was organized for the first time by the Chamber of Commerce of Montenegro (PKCG), and startups Bucketora, GoGrant, Gold Bear Technologies, Limo express, LoRaSi, My turn, Pillbie and Skenify
Bosnia and Herzegovina first time in the top 100 startup ecosystem - Fintech and health tech lead development
Bosnia and Herzegovina ranked 91st on the Global Startup Ecosystem Index 2025, which represents a shift of five positions compared to the previous year, with an annual growth rate of 27.8%, according to data from StartupBlink. Currently, 56 startups are operating in the country, with the support of 15 coworking spaces, 3 accelerators and one startup organization. The startup scene is not yet
Company founded by Serbs in America named best biotech startup for 2025 – Dren Bio developing cancer treatment therapies
Dren Bio, a privately held, clinical-stage biotechnology company developing therapeutics for cancer, autoimmune, and other serious diseases, has received the 2025 Prix Galien USA Award for “Best Biotech Startup” by the Galien Foundation. Dren Bio was founded in 2019 by Serbian scientists Nenad Tomasevic and Ivan Trifunovic. Ivan Trifunovic was appointed Ambassador of Serbia to Switzerland
Montenegro introduced artificial intelligence in public services - Chatbot Maša helps in the processes of legalization and issuance of construction permits
Citizens who own illegal objects can now simply and transparently initiate the process of legalization through the legalizuj.me portal, while investors have faster access to information and procedures for issuing construction permits through the gradjevinskadozvola.me portal. Both portals were developed by the Ministry of Spatial Planning, Urbanism and State Property, and an important novelty is