Russian Fix Price opens first five stores in Serbia

The retail chain Fix Price has opened its first five stores in Serbia, three of which are in Belgrade and two in Novi Sad, the company announced.

Fix Price is a Russian discount chain that offers more than 2,000 products, from food to household chemicals, toys, office supplies, clothing and party products.

The retail chain has been in existence since 2007 and is known for its authentic assortment and new products at more affordable prices, which it brings to the markets in which it operates.

The Fix Price group is considered one of the fastest growing retail chains in the discount format, with a network of more than 7,800 stores in ten countries around the world. The branch in Serbia was established through a company from Kazakhstan.

The branch in Serbia was established through a company from Kazakhstan, and the retailer’s network currently includes more than 7,800 stores in ten countries around the world.

Fix Price was founded in 2007. According to 2024 data, it is fully owned by AO Fix Price, while it is managed by the Kazakh company Fix Price plc.

In addition to Russia, Fix Price also operates in Kazakhstan, Belarus, Latvia, Uzbekistan, Georgia, Kyrgyzstan, Armenia, Mongolia and the United Arab Emirates, and Serbia is a new market where this discount chain will try to win over customers with low prices and a diverse offer.

FIX PRICE RS DOO BEOGRAD

opening of Fix Price stores in Serbia