Tourist Organization of Serbia and China Media Group sign memorandum of cooperation

The Tourist Organization of Serbia (TOS) has signed a memorandum of cooperation with China Media Group (CMG), China’s largest state-owned media company, creating conditions for further strengthening the promotion of Serbia on the Chinese market, TOS announced.

The memorandum, signed on behalf of TOS by Director Marija Labovic, envisages improving cooperation in the areas of tourism, culture and media, with the aim of strengthening mutual understanding, cultural exchange and friendly relations between Serbia and China.

– The Chinese market is one of the most important distant source markets for Serbian tourism, and cooperation with the Chinese Media Group will further contribute to Serbia’s visibility and even better results – Labovic emphasized.

According to data from the Statistical Office of the Republic of Serbia, tourists from China are still in the top five when it comes to the number of arrivals and overnight stays in Serbia.

China Media Group was founded in 2018 by merging the most important Chinese state media outlets, China Central Television (CCTV), China Radio International (CRI), and China National Radio (CNR), and is one of the key channels for the international promotion of the country’s tourism, culture, and economic cooperation.

Turistička organizacija Srbije Beograd

Tourism Organization of Serbia

China Media Group

Marija Labović