Imlek sold, being taken over by Serbian entrepreneurs

The family investment holding company of experienced entrepreneur and investor Andrej Jovanovic, AJFH, as the lead investor, together with Bojan Radun, one of the most prominent managers in the region and the current CEO of Imlek, signed an agreement on the joint purchase of Imlek from its previous owner - the MidEuropa fund.

Imlek, headquartered in Padinska Skela - Belgrade, also owns two dairies in North Macedonia and Bosnia and Herzegovina and purchases milk from more than 3,500 farmers, processing almost 400 million liters of raw milk annually.

Andrej Jovanovic brings experience in the field of consumer goods. As co-founder and former owner of Marbo Product, the leading snack manufacturer in Serbia that was later acquired by PepsiCo, and as CEO and co-owner of the Moji Brendovi group (which included Bambi, Knjaz Milos and Imlek), Jovanovic has a proven history of creating and developing regional leaders.

Bojan Radun, who has been at the helm of Imlek since 2018, has more than two decades of experience in the FMCG industry, including positions as CEO of Bambi - the leading confectionery manufacturer in the region - and Nectar, one of the most important juice producers, where he is a significant shareholder. Radun is also the Chairman of the Supervisory Board of Hortex, a prominent frozen food and juice producer in Poland.

Jovanovic and Radun agree that Imlek has enormous potential for further growth as a leading regional dairy producer - through continuous investments, operational excellence and innovation.

– Imlek is an outstanding company with a long tradition, strong brands and exceptional people – said Bojan Radun, CEO of Imlek. – In partnership with Andrej Jovanovic, I am confident that we can unlock additional value and further strengthen Imlek’s position as the most trusted dairy brand in Serbia and the region.

The transaction is expected to close in the first quarter of 2026, subject to standard regulatory approvals and closing conditions.

Imlek a.d. Padinska Skela

Moji brendovi d.o.o. Beograd

Koncern Bambi ad Požarevac

Marbo product doo Beograd

Nectar doo Bačka Palanka

AJFH

Imlek

AJFH

Marbo Product

PepsiCo

Moji Brendovi

Bambi

Nectar

Hortex

Andrej Jovanović

Bojan Radun

sale of Imlek