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From wellness to digital security - Serbian startups attracted investors' attention in Lisbon

Source: eKapija

Monday, 17.11.2025.

21:47

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(Photo: Gajus/shutterstock.com)

Four startups from Serbia - MyFlow, Njuppa, Codekido and FinoApp - successfully presented themselves in the prestigious Showcase program of the Web Summit in Lisbon and made the best use of the opportunity that, out of over 4,000 applicants, only 400 startups received, PKS announced.

MyFlow is a science-based wellness platform that combines physical activity, music and color to rapidly rebalance the body and mind. In just 14 minutes it reduces stress, improves focus and motivation, and increases vitality, without the need for additional equipment or interruption of the work process.

Tanja Lazarevic says that the MyFlow platform establishes the psycho-physical balance of a person in a very short time:

- We reset both the brain and the body when a person needs it the most, depending on the current psychophysical condition. We have different programs for low energy, stress, stiffness from long sitting... - says Lazarević.

The platform is based on scientific research, and user condition measurements are based on the most cited scientific tests and research results.

- We consider it a great success that we managed to get a space for a showcase presentation at the Web Summit — in less than a minute we raised the audience`s energy, everyone stood up, we got a big applause and comments that their energy and focus changed in just a few minutes - Lazarevic emphasized.

Presenting the FinoApp application, Sofija Drecun stated that her focus is on children`s safety and additional information about influencers:

- Influencers make money online through their platforms, often across multiple platforms — be it TikTok or Instagram. What we are doing is to show their earnings in one place, instead of entering and searching each one individually - explained Drecun.

She added that while they didn`t have high expectations from the Web Summit, they got a lot out of it — from discussing partnerships to connecting with influencers from other regions.

Nemanja Trbović from Njuppa stated that at the Web Summit they are presenting a platform, which helps businesses to offer food that they failed to sell or that is about to expire, through the Njuppa platform. On the other side are users who "save" that food and buy it at a price up to 70 percent lower. The goal is to reduce food waste globally.

- I would like to thank the Serbian Chamber of Commerce for the opportunity to attend the Web Summit and connect with partners. We already have several interesting meetings with investors - we will see what happens, but this performance is certainly a great experience - said Trbović.

Gorana Radovanović stated that Codekido has developed the Nerbit platform — a control center for security operations of the new generation that enables centralized security management and process automation:

- When we started this story, we were a very young, inspirational team and we wanted to encourage innovation. Our first platform is Nerbit — a kind of defense center, a defense system against everything that happens in the digital space. Together with the Serbian Chamber of Commerce, we were also at Giteks - stated Radovanović.

At the Serbian stand, apart from the four mentioned startups that had special presentations, under the motto "Think Tech, Choose Serbia", also performed: Canandi, GetTrusty, NSage.ai, GuideLites (Lites), Peasy, GetData (Apparo), DigitalLeather, Tridan AI, Kampster AI, SpiceAds, Qreadible (ible), Veritium, Cloud City, Includify, KleverCargo, Smart Part, NutriMedik, HealthControl Niš, CyberParent, Motiqum and Nais Robotics.

Click here to see the entire Special Edition Newsletter

"CLICK TO SUCCESS – Fast. Digital. Smart."

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