Strategic partnership between Air Serbia and Visa – Issuing first co-branded card to be part of passenger loyalty program

Source: eKapija Wednesday, 25.06.2025. 11:25
Comments
Podeli
Illustration (Photo: Pressmaster/shutterstock.com)Illustration
Air Serbia, the national carrier of the Republic of Serbia, and Visa, the world’s leading payment card services company, have signed a cooperation agreement and will issue the first co-branded card. The card will be part of the Serbian national airline’s loyalty program for passengers, Air Serbia announced.


The new loyalty program, already in preparation, as said, aims to further enhance service by offering numerous benefits and perks.

Jiri Marek, CEO of Air Serbia stated that the partnership with Visa, a global leader in the payment services industry, represented an important contribution to the further enhancement of the services of the Serbian airline carrier.

– Air Serbia is actively working on expanding its premium offerings both during flight and beyond. The introduction of the first co-branded card is an important step in the joint development of a loyalty program that will provide an even better experience, combining the convenience of everyday transactions with travel privileges – Marek stated.

Comments
Your comment
Full information is available only to commercial users-subscribers and it is necessary to log in.

Forgot your password? Click here HERE

For free test use, click HERE

Pratite na našem portalu vesti, tendere, investicione projekte, grantove i pravnu regulativu.
Registracija na eKapiji vam omogućava pristup potpunim informacijama i dnevnom biltenu
Naš dnevni ekonomski bilten će stizati na vašu mejl adresu krajem svakog radnog dana. Bilteni su personalizovani prema interesovanjima svakog korisnika zasebno, uz konsultacije sa našim ekspertima.