Three tenders to improve Serbia’s image in the world announced – Plan includes documentaries, ethno festival, promotion of Lozionica…

The Office for Public and Cultural Diplomacy of the Republic of Serbia announced a few days ago three tenders whose goal is to improve the reputation of Serbia in the world, to promote Serbian culture to the world, as well as to promote Serbia digitally - both in the country and in the world.

In the tenders that were published, the estimated price of these services is not stated, but the goal of these campaigns is – “to present Serbia as a country that is in line with modern tendencies in global political and economic processes, but which at the same time does not forget its cultural and historical heritage.”

In these campaigns, as it is explained, “the most modern communication platforms, digital channels and social networks will be used, which will enable Serbia to reach the wider public and to build a sustainable and positive image in the world.”

– Improving a positive image at the global level has become the central point of the strategic action of the Republic of Serbia. In a multipolar and very dynamic environment, creating a strong and positive image is the foundation on which diplomatic relations with other countries develop. Today, when the world is connected through a network of economic, political and social relations, awareness of Serbia’s place in these processes is of crucial importance. The task of all actors in this process is to present that identity and values in a way that will contribute to strengthening the image of Serbia as an innovative, advanced and responsible country, which maintains deep ties with the international community – it is stated in the tender documentation.

Production of documentaries, engagement of foreign journalists...

As part of the first tender, which is related to improving the image of Serbia, the plan is to produce a documentary series of a historical character, a documentary film, as well as to hire at least 10 foreign journalists and TV crews who, as stated in the documentation, will strengthen the image of Serbia through interviews, reports and documentaries, highlight its successes and potentials and stimulate the interest of foreign tourists and investors.

This tender provides support for the establishment of foreign correspondents in Serbia. This pertains to at least one foreign media agency that will report on current events in Serbia.

As stated in the documentation, this tender includes production and subtitling of video content, translation of books and production of brochures, and more details (in Serbian) about this tender can be found HERE.

As for the promotion of Serbian culture in the world, the documentation for the tender related to those services states that “the program for the promotion of the state and national interests at the global level represents one of the most important pillars of contemporary foreign policy, which aims to create and strengthen a positive image in the international environment.”

– Serbian culture, with its long and rich tradition, represents an exceptional resource that can be used as one of the main tools for improving foreign relations and strengthening Serbia’s global visibility – the documentation states.

Presentation of Kosovo, ethno festival in Europe and promotion of Lozionica

The first project task within this tender is the presentation of the AP of Kosovo and Metohija abroad through art and culture, the second task is a multimedia international presentation of the cultural and scientific potential of Serbia, and the third is the organization of a musical event abroad (in France, Spain or Italy) that will present the ethnic music of Serbia.

The tender includes the presentation and promotion of Serbian creative industries, as well as the design and creation of video content about the importance of Serbian creative industries. Global visibility of the creative sector is listed as the sixth project task, in which the central event is the opening of the new creative and innovative center Lozionica in Belgrade. More details (in Serbian) about this tender can be found HERE.

The third tender calls for a contractor for the digital promotion of the Republic of Serbia in the country and abroad, and what exactly is included in this tender, as well as all the details regarding the application (in Serbian), can be found HERE.

The deadline for submitting applications for all three tenders is March 24.

D. S. G.

Kancelarija za javnu i kulturnu diplomatiju

Office for Public and Cultural Diplomacy of the Republic of Serbia

Ložionica

tenders

public procurement procedure

improving the image of Serbia

image of Serbia

culture

ethno festival

production of documentaries