EUR 106 million spent on digital advertising in Serbia last year

Last year, the digital advertising industry in Serbia grew 27.5% compared to 2022, more precisely, a growth was recorded from EUR 83 million to EUR 106 million spent on digital advertising in the country, according to the results of the AdEx survey reported by Netokracija.

The spending on digital advertising per capita is still among the lowest in Europe (EUR 12.6), compared to the European average of EUR 115.

A total of EUR 36.47 million (a growth of 42%) was spent on advertising on social networks, by far the most on Facebook (33.8 million), which is considerably far ahead of the other social networks – LinkedIn (1.2 million), Twitter/X (598,000), Snapchat (400,000) and Viber (337,000).

AdEx survey

digital advertising

digital advertising industry

digital advertising per capita