EUR 83 Million Spent on Digital Advertising in Serbia

Last year, the digital advertising industry in Serbia grew 15.5% – which is the lowest growth rate since 2015. However, EUR 83.6 million was spent, which is far more than in 2021 (EUR 72 million).

The key segments are: Display (EUR 54.2 million and a growth of 15.8%), Paid Search (EUR 13.9 million and a growth of 14%), Classifieds and Directories (EUR 9.1 million and a growth of 21%).

The results of the AdEx research for 2022 show that, last year, online video advertising realized a growth of 18.1% and reached the value of EUR 15.04 million.

digital advertising

online video advertising

Display

Paid Search

Classifieds and Directories