Introduction

There is no survival or progress of business in the 21st century without digital transformation, that much is clear. Artificial intelligence, robotics, cloud, Internet of Things and smart data management are phrases that became a part of everyday language.

How new technologies help us to save up on resources, optimize business operations, increase productivity and profitability is shown through the examples of companies whose stories you can find in eKapija`s special edition newsletter “Digital Transformation – Roadmap to eFuture”.

Their solutions and innovations are be found in all fields including energy, construction, bookkeeping, human resources, banking, retail and healthcare. Each of these sectors could be optimized with the help of artificial intelligence and smart data management and thus answer the challenges of the age we live and work in.

With the help from experts, we explored the current topics such as cryptocurrency market, we looked for answers to the question – why online stores in Serbia are still a rarity, we analyzed how digitalization could be applied in agriculture and we tried to predict what the digital marketing will look like in the future.

We believe you will find the answers to relevant questions and the inspiration for future endeavors in the current newsletter. We hope we managed to provide you with a roadmap to the future – and maybe even the present – of digital transformation because, as the slogan of the partner of this edition, Mastercard, says – together, the possibilities are priceless.

special edition newsletter

Digital Transformation Roadmap to eFuture