Lenovo starts new company for mobile devices sale

In order to be more successful in fight with competition at its own market, Lenovo opted for surprising business move. They will, namely, start a new company in China for distribution of their mobile phones and tablets. The new company will have different name and will focus solely on mobile devices sale which have been sold under the Lenovo brand.

The new company should focus on consumers, marketing and internet sale and it would not operate in sale for companies or various different combinations with tele-operators in the country.

This Lenovo’s company will start operations April 1 next year and will be managed by Chen Xudong, former head in change of the Middle East market. In the upcoming months the company will announces more details on business strategy and plans for the new company.