Manuela Sola, head at Abrakadabra integrisane komunikacije - We build success with persistance and youth enthusiasm

(Manuela Sola)

Abrakadabra integrisane komunikacije is stepping into the second decade of work. It was set up in Zagreb and in 2010 they recognized the importance of our market and opened a branch office in Belgrade.

Manuela Sola, head of Abrakadabra integrisane komunikacije, says for eKapija that there is no universal recipe for success but that she can say for certain that work, persistence, enthusiasm and love for this work are preconditions for development.

In her interview for eKapija, Manuela Sola, is speaking about PR industry development, social networks importance and agency’s plans.

This year, you are celebrating the first decade of success of Abrakadabra integrisane komunikacije. How do you see the period behind you?

- After ten years since set up, Abrakadabra has grown into a successful, regional agency which operates with large domestic and international clients. Today, we have huge experience which makes us better day in day out.

Abrakadabra is one of the rare agencies which went through the crisis unnoticeably. You even expanded business four years ago and opened Abrakadabra integrisane komunikacije in Belgrade. Was it easy?

- Serbia is something we planned. We recognized the thing which would happen and it happened and it is region. We opened the office in Belgrade in the middle of crisis since we saw it as developmental opportunity. Among other things, it makes us different – we can recognize something good in any situation and get the maximum out of it.

After four years of business, Abrakadabra in Belgrade has an enviable portfolio of clients, Visa, Deichmann and Huawei some of them. What sets you aside from the competition?

- The thing in Abrakadabra we like to say is that we do not have clients but business partners and associates. It is the essences which distinguishes us from others.

How to fight for the leading communications market position and what is your recipe for success?

- There is there is no universal recipe for success but I am certain that work, persistence, enthusiasm and love for this work are preconditions for development. Apart from that, successful communication in the agency and the team whom I fully believe are also significant part of successful business.

While four years ago you were creating new services for your clients which refer to social network management, many companies did not even think to create Facebook paged. Today, job advertisements for the Community Manager are becoming more common and you already have extensive portfolio of clients for social networks management.

- We are proud of timely recognition of today’s big need for community management and social networks PR management.

Since 2014, we expanded the communication services offer in Belgrade as well to Social Media Management, which proved to be an excellent business move. We are currently managing Social Media channels for world famous brands such as Huawei, Deichmann, Aldo shoes, Accessorize, Monsoon, Costa Coffee.

As the latest confirmation of your effort and quality is the news that Abrakadabra was received in the international network of independent agencies, Novum Worldwide, as a representative for the entire Adriatic region.

- We are proud of the fact that Abrakadabra group will present the Adriatic region in the international network of independent, marketing and PR agencies, Novum WorldWide. Apart from the fact that network gathers the best agencies with an aim to exchange business connections, experience and best practices, the choice of Abrakadabra confirmed remunerative aspects of our multi-year investments in integration of services and focusing on regional market.

Selection of Abrakadabra is based on criteria of compatibility with the values of the Novum WorldWide network and integrated services: PR, social networks and event management. Network membership contributes to penetration of the West Europe market which is in search for adequate partners in our region.

This membership is additional boost for us, to keep up with the good work and quality services to our clients.