"Holsten" - new brand from palette of products of Čelarevo-based brewery

In order to oblige their consumers, the brewery in Čelarevo started to produce famous brand "Holsten". It is a German beer with the tradition of more than 125 years, famous by its quality and purity.

- As a modern brewery, we constantly long for innovations - said Isaac Scheps, General Manager of "Carlsberg" brewery for southeast Europe.

According to his words, the privatization of brewery in Čelarevo is one of the most successful privatizations in Serbia and, in only three years , 100m EUR have been invested in it, while "Carlsberg" took the second place on the beer market.

The representative of company "Carlsberg" from Denmark, Bjorn Sondenskov, pointed out that, in 2006, "Carlsberg Srbija" was declared the brewer with the largest growth in "Carlsberg" group.