Nestle sells Juicy Juice

Swiss food company Nestle is selling its American beverage brand Juicy Juice to the investment company Brynwood Partners.

According to Wall Street Journal, after last year's sale of the Power Bar brand and a major stake in the Jenny Craig affiliate, Nestle's new transaction is an additional phase in the process of simplifying the group's structure.

Brynwood Partners officials deem this transaction as one of the greatest of the kind in the last 30 years.