"Brand fair" to commence on March 8 at Belgrade's Fair

- International Brand Fair, which will gather the greatest world, regional and domestic brands, will be held at the Belgrade Fair from March 8 to 10, 2007 - said the Minister of Trade and Tourism Bojan Dimitrijević.

He said that more than 100 best world brands would be represented at the Fair, which would develop through the expert conferences, exhibit part and presentation of brands.

Two leading world experts will be holding lectures at the Fair - Martin Lindstrom, who will also represent his book about development of powerful brand by means of senses "Brand sense", and Simon Anholt - the expert for branding of nations, regions and cities, which is very important to Serbia that is currently trying to build its image.