Company "Primero rent-a-car" Belgrade became part of big world "Europcar" system

The largest "rent-a-car" company in Serbia - "Primero rent-a-car" from Belgrade has taken over its former rival, company "Magic rent-a-car", and, thus, became the owner of prestigious "Europcar" license, which used to be owned only by "Magic".

According to the words of the sales manager of "Primero rent-a-car", Damir Bojić, this is very important business move, which will enable better positioning to that company on both domestic and foreign market.

- We have become a part of the renowned system "Europcar", which is today present in the huge number of countries and it represents the second strongest "rent-a-car" company in the world. Besides, with the procurement of company "Magic rent-a-car" we have become the only "rent-a-car" company in Serbia with "Europcar" license. We expect that the effects of all that will be felt immediatelly, but that the most noticable effect will appear during the summer season - Bojić explained in his statement for "Ekapija".

He says that, starting from March 1, 2007, company "Primero rent-a-car" will change, that is, harmonize its name with the newly acquired license and it will be called "Europcar – Primero" in the future.

The aforementioned license will make it possible for domestic company "Primero" to officially enter all "booking" lists of company "Europcar", that is, all of its vehicles and services will be included in the offer of all other members of "Europcar" family all around the world.

- In the future, the clients will be able to book our vehicles in Serbia from abroad, as well as to leave them abroad. Besides, we hope that "Europ car" license will contribute to the better reputation of our company in the eyes of domestic market and the foreigner who live or work in Serbia - Bojić points out.

As far as motor pool is concerned, company "Primero" currently owns about 200 vehicles, none of which is older than two.

I. A.