LinkedIn launches language preference targeting

LinkedIn, a business social network, has introduced language preference targeting and personalized page feeds.

The purpose of new features is to enable global brands become more effective by providing more local content and conversations, The Next Web reports. Language preference targeting is very straightforward: it allows brands with an audience from around the world to target their Company Updates by the users’ selected language. For example, if a US-based company wants to target professionals in Czech Republic or France, they can now share updates in Czech or French with followers who have selected them as their preferred language on LinkedIn.

The personalized page feed, meanwhile, allows a member visiting a Company Page to see only the feed’s updates that are intended for them. For example: if a company targets an update to members in France and another to members in Brazil, each group would only be presented the region-specific update. LinkedIn notes that this functionality encompasses other targeting filters, not just those related to region and language. That means users may only see updates based on their company size, industry, function, seniority, geography, and so on.