Emil Frey named new general distributor of Mercedes in Serbia and Montenegro

On February 1st, Mercedes-Benz Serbia and Montenegro, the official representative of the Daimler AG company, transferred all its business activities in Serbia and Montenegro to new companies - Star Import and Emil Frey Auto Centar, the Belgrade-based office of Mercedes-Benz announced in a release.

Star Import and Emil Frey Auto Centar operate as part of one of the most important business groups in the automotive industry in Europe - the Emil Frey Group.

All wholesale activities relating to Mercedes-Benz brands in Serbia and Montenegro will be performed by Star Import.

Emil Frey Auto Centar is a new retail company in Belgrade that renders sales and post-sales services to all Mercedes-Benz, Smart, Fuso and Setra clients.

The current distribution and pricing structure will remain the same as before in order to ensure the continuity in communication with Mercedes-Benz clients.

In order to ensure the continuty of Daimler's dedication to this market, the current general manager of the Mercedes-Benz Serbia and Montenegro office, Rolf-Juergen Seyerle, will keep this position.