Serbia is becoming new destination for outsource of advertising services

(Vesna Simic)

Serbia is becoming a very popular destination for outsource production of TV ads, web and mobile applications and graphic design due to competitive pricing and high quality of work. A growing number of agencies are specializing only for foreign markets and they serve as outsource partners to big advertising agencies from Europe, Middle East and the US.

Serbia has skilled professionals and prices are reasonable compared to EU or Middle East. Advertising agencies from Europe, USA and Middle East outsource part of their work to offshore agencies in Belgrade who provide the same high standards they would expect in London, Dubai, Berlin or New York. Serbian professionals are good in digital sector as well as in graphic design and TV production. Belgrade is in the same time zone as most of Europe and it is within quick and easy reach from major European and Middle East cities. This and English fluency of local professionals allows for a hassle free communication.

One of the leading outsourcers or as some call them offshore advertising agencies from Serbia is TailorMade Production that is since recently taking markets of UK, Middle East and US, having grown its portfolio with London and Dubai based customers.

- Our power is our team. We are working with the best professionals in Serbian market. Advertising agencies from abroad develop their own creative solutions as they know their market better than us and let us do the rest – create extensions and adaptations. We also have also great creative people and we give our creative contribution as well if needed. Some agencies, for example, decide to make whole TV commercial in Serbia. It makes sense to pay tickets to actors to come to film here, as on average, the foreign agency will save minimum 40% of costs by coming to Belgrade. Cultural diversity and background of actors and models in Serbia allows for a perfect fit for different markets – be it British, Italian or Middle Eastern - says Vesna Simic, CEO of Tailormade Production, offshore advertising agency.

- Some of our customers decide to do only postproduction here. A lot of demand comes for digital: web and mobile applications, games, websites as well as for graphic design, 3D design and animations. Our world revolves around our customers: We know what is important to them and we deliver it: good quality, on time performance and confidentiality - says Vesna Simic. She says that creative directors from big agencies from abroad are giving compliments for quality of work of Serbian professionals that can be found on company website.

A further testimony to the quality of Serbian professionals is the number of advertising agencies opening offices in Belgrade. Only in the last year, Belgrade and its state of the art film studios have been host to several Hollywood film productions with actors Pierce Brosnan, Selma Hayek, director Luc Beson, Gerard Butler and Monica Bellucci.

Serbia is an official European Union candidate and it is negotiating its membership with the Union. Full membership is not expected before 2019 ensuring competitive pricing for advertising services in the next years. Belgrade is within easy reach: 1h30 min flight from Rome, 2h30 min non-stop flight away from London, and 5 hour non-stop flight from UAE.