Trademark "Nike" is the most influential foreign brand in Serbia, "Don kafa" stands out among the domestic brands

On the top list of the most powerful brands in Serbia, according to the researches of the marketing company "Synovate", trademark "Nike" is on the first place, the second is "Coca-cola", whereas the third is "Adidas".

The fourth brand on the top list i "Samsung", which is followed by "Nivea", "Sony", "Nokia", "Gorenje" and "Reebok", while "Puma" and "Philips" share the tenth place.

As far as domestic brands are concerned, the leader among the brands is "Don kafa", which is followed by "Grand", "Imlek", "Carnex", "Jelen pivo", "Next", "Plazma", "Voda voda", "Merix" and "Knjaz Miloš".

The same research was conducted in the surrounding cuntries. Thus, in Bulgaria and Romania, "Coca-cola" is on the first place, whereas the first place in Hungary belongs to "Adidas".