Showering once a week quite enough?

A new trend dubbed "Cleansing reduction" is increasingly taking hold in the West. Dealing with this phenomenon, German magazine "Stylebook" has recently discovered that the proponents of this new beauty trend bathe once a week at most.

This magazine reminds that daily showers have been in fashion for a relatively short time as it was believed less than a century ago that people should bathe maximum once a week.

Dermatologists were the first to welcome this trend. They remind that frequent showers and baths make the skin's protective layer thinner.

Researchers from the University of California who studied this issue believe that frequent baths can disturb the skin's natural flora and its protective oils that represent a barrier against infections.

Ecologists also support this new habit saying that showering less means consuming less energy and protecting the environment.