Initiative opened regional office in Belgrade

One of the biggest and leading world agencies for strategic planning and rental of advertising space in the media "Initiative" has officially opened its office in Belgrade.

Sara Popović, the manager of Initiative in Serbia, says that Initiative, at the global level, plans and rents media space for more than 70 multinationals, among which are Johnson&Johnson, Unilever, Burger King, Tesco, Body shop, Timberland, Patek Philippe, Samsonite, Bayer-Roche, Ricoh, Bang&Olufsen, Electrolux ...

Last year, Initiative won over 40 global awards, as well as many awards on the local markets, for efficient advertising planning.