Serbian jewellery in Amsterdam - Belgrade-based City Fashion Jewellery opens franchise store in the Netherlands

After operating in the home market for only a year, the Belgrade-based jewellery maker City Fashion Jewellery managed to cross the Serbian border and open its first franchise store in Sarajevo. The network of this company has recently been expanded to include another franchise store abroad - in Amsterdam, the web portal francishing.rs has reported.

Nathalie Van Der Meer is the master franchisee for the Netherlands. As she said, she decided to take up this job because she fell in love with the pieces of jewellery designed by the Belgrade company and its business concept. Namely, before she became an entrepreneur and opened aforementioned franchise store, she had been working in the IT sector for a long time. Its employer at the time was one of the large players in the market, and Der Meer herself had an opportunity to close some important corporate deals. However, she is now very happy to work in a different environment and engage in activities that guarantee a large number of satisfied clients.

The franchise agreement is concluded for a period of 2+5+5 years, meaning that it would be extended for another five years upon the expiration of the first two-year period, said City Fashion Jewellery Franchise Network Development Manager Sara Cakic.

City Fashion Jewellery is situated in downtown Amsterdam, in the shopping center Magna Plaza.