LinkedIn rolling out Sponsored Updates

LinkedIn is rolling out Sponsored Updates that will make it possible for the administrators of LinkedIn pages to follow the company and like, comment on or share the post. This move does not come as a surprise as LinkedIn announced that there were over three million business pages on this social network at the moment, administered by companies, organizations and institutions. Sponsored Updates allow companies to pay to promote their content to specific audiences on LinkedIn.

The Sponsored Updates will be visible on desktop, smartphones and tablet devices, and will be marked as ‘sponsored’, though it will appear in amongst all your other updates.

From today, companies looking to sign-up to Sponsored Updates can only do so if they have a LinkedIn account representative, though it will be arriving for all LinkedIn Company page-owners by the end of July.