"Fairy" and "Knjaz Miloš" - leading trademarks in Serbia

According to the results of "Product Group Manager" (PGM), the leading trademark in Serbia in the first half of year 2006 is the detergent for dish washing "Fairy", while the second-ranked is carbonated water "Knjaz Miloš".

According to the results of PGM, the survey of success of trademarks, "Fairy" is used by 60% of the 1,000 polled consumers in Serbia. The third strongest trademark in Serbia is "Grand kafa", which is followed by multinational trademark "Orbit" chewing gums.

Dijamant's edible oil, on the basis of the results of that survey, kept the fifth position, while "Coca-cola" is on the sixth place of the strongest brands in Serbia.

The product of multinational company P&G, softener "Lenor", is the seventh. It is followed by toilet paper "Perfex", whereas the ninth is last-year strongest regional brand - "Milka" chocolate.