Tourist offer of Serbia on CNN starting November

The Minister of Trade, Tourism and Services of Serbia, Bojan Dimitrijević, announced that the global television network CNN would broadcast advertising campaign for promotion of tourist offer of Serbia starting November 2006.

He said that the campaign would last for four months and that the 40-second-long videos would be broadcasted on more than 500 occasions.

The Minister did not say precisely how much this four-month promotion costs, with the explanation that CNN is a commercial television and that the practice of that media company is that the contract details remain unrevealed, but he pointed out that "it is the most favorable offer in the region".

Dimitrijević pointed out that CNN would concentrate on broadcasting of advertisements in Europe, Near East and Africa, and he said that they would be seen by more than 150m households.