New iPhone priced at EUR 250 to hit stores this autumn - Apple to launch cheaper version of popular phone

According to some information, Apple is preparing to launch a new, lower-priced iPhone as early as this autumn. It is said that the device will be called the “iPhone mini” or “iPhone Air” and sell for an unsubsidized price of $250 to $300.

Some experts are of the opinion that this $250-$300 price range would also be competitive with China-based Xiaomi that offers a high-end phone experience at a mid-range price of ~$320 in China.

It is believed that a $250-to-$300 price point will allow Apple to significantly expand its reach in the smartphone market and better address developing markets such as China, while opening up more opportunities in Brazil, Russia, India and elsewhere.