(BC BIlten) Marketing experts, attention! Kotler in October in Zagreb

One of the greatest marketing authorities and writers, Prof. Dr Philip Kotler, the author of the leading world textbooks that are used by the generations of the marketing professionals all around the world, is coming to Zagreb, Croatia, for the first time and he will hold a lecture there on October 11. The subject of the lecture will be “How to increase productivity and return investment by means of methods of strategic marketing“. Concerning the fact that this is the first Kotler's lecture on this territory, the organizers are expecting guests from the entire region.