Agency for verification of circulation of printed media "Audit Bureaux of Circulation" in Serbia

After many years of preparations, the first "Audit Bureaux of Circulation" in the region has been put into operation unde the name of "ABC Srbija".

For start, this organization, of which work is completely based on the international standards that are applied in the entire world for decades, will deal with the determination of the printed and sold circulation of printed media. According to the demands of the international federation ABC, every national ABC must be tripartite association made of the representatives of publishers, advertisers and agencies.

(How much is really printed and sold)

The activities of ABC Srbija are intended for the advertisers and marketing agencies, which will be able to invest their money more efficiently in the advertising in printed media on the basis of trustworthy and internationally acknowledged indexes.

However, the biggest benefit will have those publishing companies that will be able to prove justification of advertising in their magazines on the basis of the certificates on their printed and sold circulation and, in that way, increase the income from advertising.

In addition to these "basic" reports, through its site - www.abcsrbija.com, monthly issue and almanac, ABC Srbija will regularly inform its members on all other aspects, such as geographic diffusion of circulation, statistics, comparison of circulations by the dynamics of issuing of magazines and newspapers, etc.