Gold pills for rich men

A retailer is promoting boxes of 24kt gold pills that promise to 'turn your innermost parts into chambers of wealth,' Daily Mail reports.

The sparkling capsules, measuring 2cm long, are priced at $425 apiece.

After digesting the three gold-leaf tablets, consumers will find flakes of pure precious metal decorating their excrement.

The Gold Pills were designed by late New York artist Tobi Wong in collaboration with Ken Courtney.

The creative duo said: 'Like an addict, all I want is more. Like celebrity and celebrity culture, demand for luxury items is completely created.'

They were first launched in 2005 as part of their 'Indulgence' line - an art project that comments on society's 'ever-expanding market of luxury items'.

Since they hit the shelves their price has skyrocketed.