H&M offers to recycle old clothing

The Swedish fast fashion retailer H&M is rolling out a global initiative to encourage its shoppers to recycle unwanted outfits instead of throwing them in the trash, H&M said in a statement Thursday.

H&M will accept clothing from any brand in any condition. In return, the retailer will give shoppers vouchers for future H&M purchases. All H&M stores will start accepting used clothing in February.

This may help the retail giant to counter criticism that the rise of H&M and other fast fashion retailers has fueled shoppers, especially young ones, to treat clothing as disposable goods that can be chucked after wearing an outfit two or three times.

The retailer said its long-term goal is to "reduce the environmental impact of garments throughout the lifecycle."

Unfortunately, this fashion giant does not have plans to open its retail stores in Serbia soon.