ALTA Retail successfully completes acquisition of Idea Marketi and affiliated companies

Following the fulfillment of all conditions stipulated in the purchase agreement and the receipt of regulatory approvals, ALTA Retail has successfully completed the acquisition of Idea Marketi d.o.o. and its affiliated companies: Enna Fruit Grocka Belgrade, Super Kartica Belgrade, M-Profil SPV Belgrade and mStart Business Solutions Belgrade.

With this investment, the ALTA Group further reaffirms its long-term development strategy, which is based on strengthening the domestic economy, expanding business capacities and investing in companies that significantly impact citizens’ daily lives and the development of the Serbian market.

ALTA Retail’s portfolio now comprises the well-established retail networks of the IDEA, Roda, and Mercator brands, present in over 80 cities and municipalities across Serbia with more than 300 retail outlets that have long enjoyed consumer trust. The acquisition also encompasses supporting companies that serve as key pillars for the system’s continued development - ranging from the logistics and distribution of fresh fruit and vegetables (Enna Fruit Grocka) and one of the market’s most advanced loyalty programs (Super Kartica) to real estate management (M-Profil SPV) and advanced IT and digital solutions (mStart Business Solutions).

With the completion of this transaction, ALTA Retail assumes responsibility for the further development of a business system that employs over 6,500 people, collaborates with a network of more than 600 goods suppliers and a large number of domestic producers and serves millions of consumers daily. In the period ahead, the focus will be on improving operational efficiency, making further investments in modernization and technology, strengthening cooperation with the domestic economy and enhancing the customer experience.

“With this transaction, we are opening a new chapter of development for brands that enjoy the immense trust of the citizens of Serbia. Our vision is clear: we are investing in people, the modernization of processes and the implementation of new technologies to further boost the competitiveness of the entire system. At the same time, we will respectfully preserve the identity and values that IDEA, Roda, and Mercator have built over decades.

We firmly believe in the power of domestic capital, local expertise, and long-term investments. That is why we are approaching this acquisition with a clear intention to further strengthen operational capacities, improve the customer experience and ensure stable growth in the years to come. This is an investment whose significance extends beyond the business scope of a single company, as its impact is felt by employees, partners, local producers, and consumers across Serbia,” stated Branislava Kosovac, Director of ALTA Retail.

Drawing on experience gained through business development in the financial sector, payment services and the management of complex business systems, ALTA Group continues to build a diversified business structure and further solidify its position as a leading domestic and regional business group, reaffirming its long-term commitment to investing in the sustainable economic development of the Republic of Serbia.

Alta Retail doo Beograd

Idea Marketi doo Beograd

ENNA FRUIT DOO

SUPER KARTICA

M-Profil SPV d.o.o. Beograd

MSTART BUSINESS SOLUTIONS D.O.O

ALTA Retail

Idea Marketi doo

Enna Fruit Grocka Beograd

Super Kartica Beograd

M Profil SPV Beograd

mStart Business Solutions Beograd

Idea

Roda

Mercator

Branislava Kosovac