Bojan Ljubičić, real estate director at the Marera company: Development of housing market redefining criteria of successful projects

The ORESIDE report on the market for apartments and housing construction for 2025 brings an analysis of key trends, changes in customer behavior and development perspectives of the housing market in Belgrade.

Coreside, a real estate consulting company that operates within the Marera company, has published a report on the market for apartments and residential construction in Belgrade for the year 2025, with key data, trends and expert insights on the development of the housing sector. By publishing the market review for 2025, the company establishes the continuity of market reporting through semi-annual analyzes based on relevant data and expert insights.

Bojan Ljubičić, real estate director at the Marera company, speaks for eKapija about the main findings of the report, changes in the demand structure and the importance of an analytical approach for investors and customers.

- The market showed stability and resilience in the previous year despite a more challenging macroeconomic and political environment. In Belgrade, 17,800 apartments were sold, which is 2.5% more than last year. This confirms that there is a stable base of buyers and investors and that the demand is not of a short-term nature, but that it is a trend that has been present over the years and will continue in 2025.

However, it is important to emphasize that the market is becoming more and more selective. Location, project quality, apartment structure, availability of financing, and long-term potential for real estate value growth are increasingly influencing buyers` decisions. In other words, it is no longer enough to have a product on the market, it is increasingly important for the project to respond to the specific needs of customers and the market`s investment logic.

- Customers today are more cautious, more informed and more analytical. Investment buyers are most often looking for apartments between 40 and 60 square meters, while young families are mostly looking for apartments of 60 to 80 square meters, with two bedrooms. The dominant price range in both segments is between 2,500 and 3,500 euros per square meter.

This shows that the demand is concentrated around functional and market liquid apartments. Buyers are increasingly thinking about how a property will perform in the future - whether it will hold its value, how easily it can be rented out or sold, and what quality of life the location provides.

- The real estate market today generates a large amount of data, but their real value is not in the numbers themselves, but in their interpretation and understanding of their interrelationships. Individual indicators can give a partial picture, while quality business and investment decisions require looking at the wider context and connecting different market trends. That`s why we believe that analytical insights have become an essential tool for investors, developers, financial institutions and all other market participants.

It is for this reason that we plan to publish this report twice a year, through semi-annual and annual editions. Our goal is to provide relevant insights through continuous market monitoring and analytical approach that can serve as a reliable basis for making business and investment decisions.