Kaumy SEE to launch distribution of the future: Innovative platform that sets new standards in region’s FMCG sector

Kaumy SEE, an innovative platform that sets new standards in trade and distribution, was presented today at the Sava Center in Belgrade as part of the Kaumy SEE Sales Conference “Boundary-Pushing Distribution.” As announced, this platform marks a milestone in the way brands are distributed and positioned on the Serbian market.

– Kaumy SEE is a distribution platform based in Zrenjanin, created as a result of a strategic partnership between the domestic leader in the chemical industry, Beohemija, and the global logistics giant JUSDA Europe. As a member of the CE Industries group, the company integrates decades of local market knowledge with state-of-the-art technological solutions for automation and supply chain management – it was announced at the conference.

Kaumy SEE is not just a distributor - it is a reliable partner that connects manufacturers, retail chains and the end market through clearly defined processes, reliable logistics and professional communication. The company manages the distribution of the Duel, Spin, Selection and Pompa brands.

The strategic importance of this model was confirmed by Roman Kratochvil, CE Industries Business Partner and CEO of Beohemija, emphasizing that the new distribution model is part of a broader transformation of Beohemija.

– The introduction of Kaumy SEE as a distribution platform allows us to better coordinate, clearly divide responsibilities and optimize the entire value chain. This platform, supported by the logistical strength of JUSDA Europe, ensures that our modernization of production in Zrenjanin is accompanied by an equally modern approach to the market. For our partners, this means security - they get a system that is stronger and more modern, but with people they have trusted for years – said Kratochvil.

Ivan Janicijevic, CEO of Kaumy SEE, who moved to this position from the position of commercial director of Beohemija, emphasized that the affiliation of both companies to the CE Industries group ensures a high level of alignment of goals and standards.

– Our task is to ensure stable, efficient and predictable availability of Beohemija brands, with an additional focus on developing sales channels and strengthening relationships with key partners. Kaumy SEE plays the role of a distribution platform that combines knowledge of local markets and a strong operational infrastructure, enabling complete reliability of the product path from the factory to the consumer’s basket – said Janicijevic.

At the opening ceremony of the conference, the guests were also addressed by the Ambassador of the Czech Republic, Jan Bondy, the Secretary of the Chamber of Commerce of Serbia (CCIS), Dragan Stevanovic, and the CEO of JUSDA Europe, Petr Skoda. The conference was also an opportunity to gain insight into new investments in automation, as well as discuss the impact of the platform on the stability of supply chains and the modernization of the retail sector in Serbia and beyond.

KAUMY SEE D.O.O. ZRENJANIN

Privredna komora Srbije

Beohemija doo Zrenjanin

Kaumy SEE

Beohemija

JUSDA Europe

CE Industries Group

Chamber of Commerce of Serbia

CCIS

Kaumy SEE Sales conference

Roman Kratochvil

Ivan Janićijević

Jan Bondy

Dragan Stevanović

Petr Skoda