Carrefour retail chain getting closer to entering Serbian market – Planning franchises and cooperation with domestic suppliers

Minister of Domestic and Foreign Trade Jagoda Lazarevic met with representatives of the international retail chain Carrefour, which is interested in entering the Serbian market, the ministry announced.

– The meeting was held at the initiative of Carrefour, one of the leading retail chains in Europe, which is present in more than 30 countries, with revenues measuring in tens of billions of euros. Their imperative is a market regulated by European Union regulations and healthy competition among retail chains. The arrival of retail chains like Carrefour would certainly contribute to strengthening competition, greater choice for consumers and the availability of quality products at competitive prices. Our goal is for the market to be dynamic, healthy and stable - for the benefit of citizens – said Minister Lazarevic after the meeting.

The Carrefour retail chain is known for its wide selection of food and non-food products, high standards of service, as well as for its programs to support local producers and sustainable production. In Europe, Carrefour successfully combines hypermarkets, supermarkets and small city stores, adapting its offer to the needs of the local market.

– We discussed their specific plans. Their intention is to enter our market directly, without intermediaries, to make Serbia a central hub and to engage a large number of Serbian companies as suppliers. The business model they are considering is also finding local partners for franchises. It was agreed that the talks would continue by the end of the year, when representatives of top management would come to Serbia – said Minister Lazarevic.

Ministarstvo unutrašnje i spoljne trgovine Republike Srbije

Carrefour doo Beograd

Carrefour

Jagoda Lazarević