Tito - ideal figure for trademark

The image of ex Yugoslav president is unused gold mine for potential advertisers of products and services that would be sold with the trademark Tito, the research conducted in Slovenia showed.

In Slovenia, Tito would go well as luxurious brand with high identity for sale of automobiles, cosmetics, perfumes and cigarettes, the Agency for Public Opinion Research CATI claims .

Research on evaluation of potential industrial brands, during which 1,200 consumers were asked for opinion, included Tito, Che Guevara, Curt Cobain, Elvis Presley and Milan Kučan. The best results had Tito, Guevara and Cobain. The people who identify with them say that they are full of "charisma, courage and boldness".